Whom You Know: CARIBBEAN JOE TO SPONSOR #99 BRAUNABILITY/SCHMIDT PELFREY MOTORSPORTS CAR DRIVEN BY TOWNSEND BELL IN THE 2012 INDIANAPOLIS 500

Thursday, May 24, 2012

CARIBBEAN JOE TO SPONSOR #99 BRAUNABILITY/SCHMIDT PELFREY MOTORSPORTS CAR DRIVEN BY TOWNSEND BELL IN THE 2012 INDIANAPOLIS 500

Caribbean Joe apparel and accessories and Sam Schmidt Motorsport have announced that Caribbean Joe has been named a major associate sponsor of IndyCar driver Townsend Bell and the #99 BraunAbility/Schmidt Pelfrey Motorsports Indy Race Car for the 96th running of the Indianapolis 500- the largest single-day sportsing event in the world.

As part of the sponsorship, Caribbean Joe will have its logo prominently featured on the side pods of the vehicle on Bell's car and his racing suit. "We are thrilled to make Caribbean Joe a part of the Indianapolis 500 through this partnership with Sam Schmidt Motorsports," said Rick Platt, President of Brand Matter, LLC, owners of Caribbean Joe. "This is a great fit as Caribbean Joe and Indy racing are both powerful brands that inspire a passion and lifestyle among their fans."

"We welcome Caribbean Joe aboard Townsesnd's #99 BraunAbility/Schmidt Pelfrey Motorsports car in the 2012 Indianapolis 500," said Sam Schmidt, President of Sam Schmidt Motorsports. "We hope this partnership results in great exposure for their brand and a place on the winner's podium for us all."

Caribbean Joe Apparel is a lifestyle brand for all seasons. Caribbean Joe apparel and accessories provides an authentic, relaxed, inclusive experience under the Caribbean Joe, Caribbean Palms, Island Winds, Lil' Joe, Jamaica Bay and CJ Breeze trademarks. Products offered include: women's, men's and kid's sportswear; women's and men's swim; sunglasses; men's and women's fragrances; luggage; shoes; women's intimates; loungewear and sleepwear; beach accessories; home textiles; kitchen textiles; beach towels; storage solutions; skincare and suncare; small leather goods; watches; headwear; and handbags, in both the US and Canada.

ABOUT BRAND MATTER Brand Matter is a diversified brand management and licensing company that specializes in the acquisition, development and licensing of consumer-branded intellectual property. Properties owned include; Ellen Tracy Bronze & Black Label, Company Ellen Tracy and Caribbean Joe. We invest in Brands that maintain a positive emotional connection with consumers. Additionally, we offer strategic guidance in the full spectrum of brand building, marketing and licensing to such World Class Brands as Carlos Falchi, Field and Stream, Cloudveil and Linens N Things. Guided by our expert teams, Brand Matter serves as the catalyst to increase Brand value through innovation, marketing, product extensions and licensing partnerships. We manage and market the licensing of our owned and affiliated brands with best-in-class manufacturers, wholesalers and retailers.

ABOUT SAM SCHMIDT MOTORSPORTS Sam Schmidt Motorsports (SSM) was established in 2001 and is owned by former driver Sam Schmidt, who was paralyzed (quad) in 2000 after an accident during testing at Walt Disney World Speedway in Orlando, Fla. As a car owner, Schmidt fields cars in the IZOD IndyCar Series, including the Indianapolis 500, and the Firestone Indy Lights championship. SSM is the most successful team in Firestone Indy Lights history with 48 race wins and five championships. In addition, SSM has qualified 12 cars in the Indianapolis 500 since 2001 and won the coveted Indy 500 pole in 2011. For more information, please visit www.samschmidtmotorsorts.com

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