CK One Mousse Concealer Recommended by Whom You Know
Not only has Calvin Klein nailed on on the summer makeup:
but also they've got the perfect concealer to match. The CK One Mousse Concealer glides on like a charm and it is even in a perfect shade (500 tan) that we think would work well on many complexions. It has a universally flattering tan look just like the makeup, but is perfect for those dark circles or any imperfections of the day you may encounter. Many concealers are cakey but not this one. Can you even think of the last time we raved about a concealer? AGES ago. Add this to your summer beauty routine!
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one face. one mouth. one set of eyes. on the surface, you are only
one. but the real you is more than just
one. impossible to capture in
one image. or define in
one look.
introducing ck one color.
have nothing to hide, look real.
know who you are, define yourself.
play, add intensity.
be more within one.
the brand
authentic. confident. cool.
ck one color offers a simplified approach to beauty that embraces individualism and defies stereotypes. with boundary-pushing edginess and individuality in its DNA, ck one introduces a color makeup line designed for all ages, cultures and genders.
the ck one color vision of beauty begins with revealing your authentic, real beauty and never hiding it. ck one color is not about transformation or dramatization. products invite self-exploration through three dimensions of beauty: look real, define yourself, add intensity.
look real
beauty is authentic, keep it real.
advanced formulations are the basis of these next-generation, skin-enhancing essentials. breathable, multi-tasking liquids and creams glide on with casual ease. micro-milled powders feel lighter than air. confidence is sexy, and nothing is better than feeling like you’re wearing nothing.
3-IN-1 FACE MAKEUP SPF 8
this distinctive liquid synthesizes serum, primer and face makeup into one simple, lightweight formula. treated pigment technology with triple-layer amino acid that mimics skin for an effortlessly natural, radiant finish. no compromise on skin perfecting coverage. antioxidants protect skin, lasting up to 11 hours.
MOUSSE CONCEALER
absolute flawlessness. air-whipped concealer delivers a natural, seamless finish that fully hides blemishes and imperfections, lasting up to 9 hours.
WATER FRESH FACE MAKEUP SPF 15
versatile. complexion perfecting. hydrating. refreshing. water-based compact makeup glides on luxuriously for maximum results with minimal product and buildable coverage.
AIRLIGHT PRESSED POWDER SPF 15
luminous. long-wear. lighter than air. micro-fine pressed powder blends like fluid formulas and hides imperfections without creasing. dual-sided applicator creates versatile effects.
define yourself
you know who you are.
enhance your features with these covetable fine-tuners. add contour and definition to lips, cheeks, eyes. intuitively designed applicators simplify the process. soft, sharp, delicate or bold, compose a look that’s perfectly groomed.
MASCARA
customize lash looks with a unique twist brush applicator. select definition or volume with a twist of the cap in this all-in-one mascara.
BROW PENCIL + GEL DUO
precise. polished. long-wearing. two-in-one applicator comes with an angled pencil for precise filling and defining, and a soft-hold gel and brush for a completely clean look.
EYELINER MARKER
high-impact. graphic precision. easy to apply felt tip marker creates flawless lines in smudge proof color that looks freshly applied all day.
DOUBLE-ENDED EYELINER
define and contrast. two sublime pencil colors deliver smooth accuracy and high impact effects that last all day. multiple eye looks with just one pencil.
EYESHADOW BASE
lightweight. blendable. this long-wearing primer creates an immaculate nude look or a smooth canvas for crease-proof eyeshadow while evening out the eyelid tones.
SKIN ILLUMINATOR
radiant. refreshing. ultra comfortable gel formula smoothes on easily for a subtle pearlescent finish with an instant healthy glow.
CREAM + POWDER BRONZER DUO
natural-looking, buildable color. create a deeply bronzed look with velvet-rich cream or a light flush with micro-fine powder that lasts up to 11 hours.
CREAM + POWDER BLUSH DUO
contour and color. gloss cream and micro-fine powder create versatile effects with a luminous, lighter-than-air finish.
SOFT DEFINING LIP PENCIL
cashmere-smooth pencil adds subtle, even, natural-looking definition to lips for extremely long lasting vivid color.
add intensity
go for it.
express yourself with striking color. statement lips, brilliant eyes, rock star nails. foolproof formulas like dust-free powders speed application. expertly curated shade combinations create instant impact with ease.
POWDER EYESHADOW QUAD
accentuate. illuminate. define. fun and youthful hues that can easily be applied wet or dry to create looks for day or night.
GLOSS EYECOLOR
infinitely blendable. utterly intuitive. soft sheen, transparent color glides on effortlessly.
PURE COLOR LIPSTICK
pure. luminous. saturated color glides on luxuriously and stays silky smooth for hours without drying lips.
LIPGLOSS
dimensional color. mirror-shine. lightweight, non-sticky formula glides on easily with a unique applicator for a soft, supple full lip look.
COLOR + TREAT LIP KIT
exfoliate. plump. streamlined lip regimen includes a gentle scrub, soothing balm, plumper, lip color and gloss in one convenient compact.
LONG WEAR + SHINE NAIL COLOR
seals. protects. strengthens. must-have shades in an advanced technology formula that last up to 10 days.
the design
the ck one color packaging design furthers the code-breaking legacy of the ck one brand with an understated pill shape that’s iconic and edgy. the modern, minimalist packaging offers simplicity in a black and white silhouette, enhanced by a playful contrast of soft touch matte and high gloss finishes for a heightened sensory experience. designed for intuitive use, product applicators feature two-sided textures and multi-functionality to encourage individual creativity.
the advertising
the ck one color advertising and point of sale imagery portrays real, authentic beauty through a diverse cast of women and men that embody the brand’s legacy of individuality. the campaign focuses on the unique ck one color segmentations – look real, define yourself, add intensity – combining lifestyle images with product textures for a vivid sensory experience.
advertising specs:
creative agency: crk advertising
creative director: fabien baron, baron & baron
talent (alphabetical): abbey lee kershaw
ehren dorsey
eliza cummings
fei fei sun
herieth paul
lara stone
ruby aldridge
viggo jonason
yuri pleskun
director/photographer: david sims
hair: christiaan houtenbos
stylist: panos yiapanis
makeup artist: mark carrasquillo
location: chelsea piers, new york city
date: july 2011
collection
look real
3-in-1 face makeup spf 8 1fl oz/30ml $30.00
mousse concealer 0.35oz/9.9g $20.00
water fresh face makeup spf 15 0.20oz/5.9g $32.00
airlight pressed powder spf 15 0.35oz/10g $26.00
define yourself
mascara 31oz/9.2ml $18.00
brow pencil + gel duo gel 0.084fl oz/2.5ml; $22.00
pencil 0.007oz/0.2g
eyeliner marker 0.04fl oz/1.2ml $17.00
double-ended eyeliner 0.04oz/1.4g $17.00
eyeshadow base 0.17fl oz/5ml $18.00
skin illuminator 0.50fl oz/15ml $20.00
cream + powder bronzer duo 0.26oz/7.5g $25.00
cream + powder blush duo 0.21oz/6g $25.00
soft defining lip pencil 0.05oz/1.4g $13.00
add intensity
powder eyeshadow quad 0.14oz/4g $28.00
gloss eyecolor 0.14oz/4g $17.00
pure color lipstick 0.1oz/2.8g $16.00
lipgloss 0.23fl oz/7ml $15.00
color + treat lip kit 0.17oz/5g $28.00
long wear + shine nail color 0.30fl oz/9ml $14.00
Available exclusively at Ulta beginning in April 2012.
