Jenna Bush Hager and Mia Baxter Launch TheNovoProject.com to Bring Forward Thinkers & Tastemakers Together in an Interactive Online Community TheNovoProject.com Launches With Mother's Day Themed Interviews With First Lady Laura Bush, Debbie Baxter, Stylist Kate Young and Country Legend Loretta Lynn
Jenna Bush Hager and Mia Baxter, advocates for change, journalist, photographer and best friends
are launching TheNovoProject.com, their new online community committed
to "Create + Change + Refresh. A community of forward thinkers,
tastemakers, and the things we love." The site launches in conjunction
with Mother's Day, spotlighting several mothers that are influencing
the world at large (and at home), including in depth interviews with
fashion stylist Kate Young, songstress Loretta Lynn and Novo founders'
mothers, former first lady Laura Bush and interior designer Debbie
Baxter. TheNovoProject.com is the newest addition to the EQAL Media
Networks.
Jenna Bush Hager and Mia Baxter say, "We are thrilled to bring
TheNovoProject.com to a community of like minded readers. We are
excited to highlight people and organizations that are creating change,
and start a conversation about service and innovation."
Rob Weiss, Chief Content Officer and Head of Media Networks for EQAL
says, "TheNovoProject.com will bring passion and perspective to a new
site which utilizes the EQAL Media Networks capabilities in the best
ways -- to share, interact and solidify a community online."
As the site evolves, it will bring fresh and thoughtful commentary on
how members can make change--big and small--occurring the world-over
and share their personal inspirations. The interactive community will
feature and encourage comments and feedback from the readers and will
incorporate Twitter, Facebook, YouTube and other social media
applications. The inspiration for the project name derives from the
Latin word, NOVO, meaning refresh, revive, create, invent and change.
About The Novo Project
Create + Change + Refresh. A community of forward thinkers,
tastemakers, and the things we love.
Best friends and founders of TheNovoProject.com, Jenna Bush Hager and
Mia Baxter share a passion for travel, food, art, and stories and
photos of the people and things that are making an impact in the global
community.
The Novo Project is a website, and overall mission, that is focused on
spotlighting game changers, influencers and inspiration from everyday
life. It is a source and community for forward thinking, innovative
design and creative pursuits.
About EQAL:
EQAL is a next-generation media company that combines technology and
people to power 24/7/365 digital media properties around consumer
brands and celebrities. An EQAL media property is a multiplatform
digital magazine that creates a seamless experience for fans across
various devices and social networks. With over 25 media properties,
including Jennifer Lopez, Bethenny Frankel, Elizabeth Banks, La La
Anthony, The Kind Life with Alicia Silverstone, Stan Lee, Tori
Spelling, Lauren Conrad, Sugar Ray Leonard, Tyson Chandler, Bella
Thorne, Derek Hough, Michelle Phan, KRAFT's Real Women of Philadelphia,
Walk With Walgreens, and YouTube phenoms Elle & Blair Fowler, our
network reaches more than 30 million trend-setting consumers and
generates over 3 billion content impressions every month. EQAL was
founded by online programming pioneers Miles Beckett and Greg Goodfried
who created many of the "firsts" in the development of the online video
industry with lonelygirl15, KateModern and Harpers Globe. In April,
EQAL launched u look haute, the premier fashion and beauty channel on
YouTube, which surpassed 1 million video views in its first 16 days.
