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Thursday, May 10, 2012

The Perfect Mother's Day Gift From Redken and Pureology!

Whether it’s grocery shopping on Sunday, manicure and pedicure on Wednesday, face mask on Friday or yoga on Saturday, moms have a (very busy) weekly routine. Now add healthy, shiny hair into that routine – Pureology, the pioneer in ZeroSulfate® shampoos, introduces three promotions featuring Purify shampoo (clarifying shampoo), and EssentialRepair, Hydrate, and SuperSmooth masques which work to repair, restore and rejuvenate hair in just five minutes, while the exclusive AntiFadeComplex® maximizes colour retention. SuperSmooth is our favorite on Whom You Know and we sing praises of its entire line over and over, but for Mother's day we are recommending the masque, not only because it will leave her hair looking amazing, but also the 15 to 20 minutes she'll need to let it penetrate will give her needed peace & quiet!

“Our salon recommends a healthy hair regimen to all our clients, especially busy moms on the go. Purify Shampoo removes any impurities, in hair, much like exfoliating your skin before applying masques to achieve the full benefits of the treatment. Weekly masques rejuvenate and revitalize hair with moisture, protein, or Pureology’s exclusive Thermal AntiFadeComplex and restore hair after damage caused by exposure to chemical, thermal, and environmental aggressors,” says Natasha Sunshine, Pureology Colour Ambassador and owner of Byu-ti Hair Therapy in Santa Monica, CA. 



Purify + HydraWhip 

Deeply replenish fine hair while keeping colour vibrant. This luxurious soufflé, with avocado, jojoba, shea and mango butters, weightlessly moisturizes and restores suppleness without weighing hair down. Organic botanicals of green tea, rosemary and sage enhance conditioning and shine. 

- Purify Shampoo 8.5 oz and Hydrate HydraWhip 5.2 oz 

- Available April in Salons at $50.00 



Purify + EssentialRepair 

Immerse distressed hair in a deeply penetrating treatment masque that renews strength and softness while keeping colour brilliant. This ultra-rich formula infused with protein-rich soymilk and pure biotin helps rebuild hair, restore luster, and reveal colour vibrancy. 

- Purify Shampoo 8.5 oz and EssentialRepair RestorativeHairMasque 5.2 oz 

- Available April in Salons at $50.00 



Purify + SuperSmooth 

Dramatically subdue frizz and dry, unruly volume, and intensify natural shine while protecting colour vibrancy. This concentrated; nourishing masque delivers smoothing oils of camellia, sesame and organic shea butter for multi-layer balancing and conditions hair with an organic botanical of geranium. 

- Purify Shampoo 8.5 oz and SuperSmooth RelaxingHairMasque 5.2 oz 

- Available April in Salons at $50.00 



NEW Zero Waste Shampoo and Condition Packaging 

- Highly concentrated ZeroSulfate® 250mL shampoos offer 70+ shampoos per bottle 

- 100% recyclable bottles feature the latest FDA-approved, 50% post-consumer recycled High-density polyethylene (HDPE) materials for unparalleled safety and environmental sustainability. 

- For secondary packaging, Pureology decreased the amount of cardboard and uses Forest Stewardship Council (FSC) certified cardboard boxes made from 100% recycled fibers. Pureology also added educational messages to these boxes, reminding purchasers to recycle the box and providing tips on how they can conserve water. 



ABOUT PUREOLOGY SERIOUS COLOUR CARE® 

All Pureology formulas offer an industry first: Longer Lasting Hair Colour – Guaranteed!® For more information visit Pureology.com or like Pureology on Facebook

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