BIONOVA's Skin Care participation in HBA Global Expo
HBA Global Expo was held in New York City, June 19-21, 2012.
BIONOVA was participating in a session dedicated to "New Direction in Delivery Systems" held on
June 20th.
The topic presented by Nana Danielov, the Brand Strategy Director, was on "Life Science
Nanotechnology in Development of a New Generation Delivery System" composed of two parts:
Part 1: What is Exactly Nanotechnology in Life Science?
Part 2: NuCell Direct™ Delivery System
Below highlights of BIONOVA's presentation help to understand the brand's concept and advanced
technology the brand operates with.
What is Exactly Nanotechnology in Life Science?
Nanotechnology in Bio-Medical fields is the science of assembling from nano-quantities of biologically active substances specific NANO-COMPLEXES, with previously unavailable biological effects to imitate physiological processes occurring in a living organism.
The outcome of nano-quantities modus operandi in Life Science Nanotechnology should have a physiological impacton the normal biological information transfer, with strong and predictable results, without side effects.
BENEFITS OF NEW CELL DIRECT™ DELIVERY SYSTEM
Imitation of a Human Cell Membrane:
- Nu Cell-Direct™ imitates the cell's membrane own design;
Powerful Stabilizer & Delivery in one:
- powerful stabilizer of unstable substances, naturally present in living organisms;
Targeted Delivery:
- promotes direct delivery of active ingredients to the designated area;
Time-Release:
- provides with time-release effects of incorporated active ingredients;
Reduction of Active Ingredients Usage Amount:
- allows significant reduction of active ingredients usage amount, and as a result, the significant
reduction of side effects.
The implementation of proprietary Nu Cell-Direct™ delivery system opens new horizons in achievements in Bio-Medical fields. BIONOVA has successfully utilized this technology in Skin Care and Personal Care fields. The benefits of this implementation are in products' high efficacy with the results never possible before.
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