Whom You Know: H&M announces an exclusive collaboration with Maison Martin Margiela for autumn/winter 2012

Tuesday, June 12, 2012

H&M announces an exclusive collaboration with Maison Martin Margiela for autumn/winter 2012

C.V.

NAME /	MAISON MARTIN MARGIELA	HENNES AND MAURITZ
JOB TITLE /	FASHION & DESIGN	FASHION & DESIGN
NATIONALITY /	FRENCH	SWEDISH
D.O.B. /	1988, PARIS	1947, VÄSTERÅS
ADDRESS /	163 RUE SAINT MAUR 75011 PARIS FRANCE	MÄSTER SAMUELSGATAN 46 106 38 STOCKHOLM SWEDEN
FASHION /	CONCEPTUAL AND TIMELESS STYLE *	DEMOCRATIC FASHION
VALUES & IDEAS /	ANONYMITY, WHITES, AMBIGUITY	FASHION AND QUALITY AT THE BEST PRICE
PHILOSOPHY /	THE WORK OF THE GROUP RATHER THAN OF ONE DESIGNER *	FASHION FOR ALL

COLLABORATION

LAUNCH /	NOVEMBER 15 2012
DISTRIBUTION /	AROUND 230 H&M STORES WORLDWIDE, AS WELL AS ONLINE
COLLECTION /	GARMENTS AND ACCESSORIES FOR MEN AND WOMEN

CITATIONS

“MAISON MARTIN MARGIELA is one of the most important and influential fashion houses of the past three decades. I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by MAISON MARTIN MARGIELA. This collaboration will be a great and memorable fashion moment“, says Margareta van den Bosch, creative advisor at H&M.
“We are very happy to present MAISON MARTIN MARGIELA pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.” MAISON MARTIN MARGIELA

ABOUT MAISON MARTIN MARGIELA

(*)MAISON MARTIN MARGIELA is a French fashion house which has always followed its own path, often outside the conventional fashion framework. The Maison believes in the absolute importance of the collaborative nature of its team rather than the individual, where its ideals are founded in the desire for concept and creativity. Constantly questioning the norms of fashion and presenting its pieces through the technique of deconstruction and transformation, the collections reinvent volumes, modify shapes, change the original use and movement of garments and derail classic notions of fashion.

For more information about MAISON MARTIN MARGIELA: www.maisonmartinmargiela.com

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