Whom You Know: As a pioneer in treating uneven skin tone, Clinique unveils a new innovation to address dark undereye circles. Introducing Even Better Eyes Dark Circle Corrector, Highly Recommended by Whom You Know

Monday, July 16, 2012

As a pioneer in treating uneven skin tone, Clinique unveils a new innovation to address dark undereye circles. Introducing Even Better Eyes Dark Circle Corrector, Highly Recommended by Whom You Know

In our hundreds of posts in Product Alert, Clinique is a brand that returned our love for them when we were not read in 50 countries in 30 languages every day in 2009. Fast forward to today, and you'll see if you've been following that they are consistently featured because they truly are one of the best brands in beauty, period. The brainchild of the late Mover and Shaker Evelyn Lauder, Clinique has now come out with an even better product for eyes: Even Better Eyes Dark Circle Corrector
(watch this video to see how much she loved proper grammar too!). The eye area is a universal, facial skin care concern. Within the eye category, dark undereye circles are a top concern, regardless of age and ethnicity. Many factors can lead to dark circles, including fatigue, stress, age, dehydration, poor circulation, inflammation, and heredity traits. Also, the thinner skin around the eye area can make dark circles appear more prominent.
Even Better Eyes Dark Circle Corrector is Peachy Deegan's new favorite weapon against aging around the eyes....paired with sleep when she can get it!
Through recent research, Clinique scientists found that a large component of the colour of dark circles is melanin accumulation. This uneven skin tone can make skin appear older. According to Clinique’s Guiding Dermatologist, Dr. David Orentreich, when the skin is more evenly toned, the result is a younger looking appearance.

Dark circles are also an emotional issue. Clinique conducted an extensive study with over 600 women across various ethnicities to gain insight as to how dark circles affect them and how they treat the issue. Results revealed that dark circles are a top skin care concern that can lead to self-consciousness and overall lack of confidence. Women are also very skeptical to try eye creams to treat the problem. They would rather cover up their dark circles with concealer.

THE SOLUTION

As the #1 brand in treating uneven skin tone with Even Better Clinical Dark Spot Corrector, Clinique has developed a new formula specifically designed to treat dark circles instantly and over time. With more than 15 years of scientific research and data, Clinique introduces Even Better Eyes Dark Circle Corrector, a gentle formula that has the power to lighten the entire eye area – a credit to the persistence of Clinique Laboratories. The results: clinically proven to visibly reduce dark circles by 30% in 12 weeks.

HOW IT WORKS

Long-term benefits: Treating dark circles with a cocktail of ingredients.

· Visibly lightens the eye area over time.

o Key ingredients, Vitamin C and Mulberry Root, are very gentle and work together to help minimize the appearance of darkness.

· Protection against irritation and environmental assaults.

o Anti-irritant ingredients, including Caffeine and Green Tea Extract, help soothe and calm irritation from environmental aggressors and protect against oxidative damage.

o Phytosphingosine helps soothe skin to prevent the irritation that can cause dark circles to be more visible.

· Improves structural support and barrier strength.

o Siegesbeckia Orientalis Extract helps prevent the breakdown of natural collagen so skin’s structural integrity is maintained.

o Linoleic Acid and Cholesterol help restore skin’s natural barrier function to maintain an optimum balance of moisturization for smoother, softer skin.

o Whey Protein promotes skin’s natural collagen production to strengthen thin, delicate skin underneath the eye area, so dark circles appear less visible.

Instant gratification: Brightens the eye area with optic technology.

· Translucent Optics Technology is a blend of optics that helps capture light to immediately perfect and enhance skin’s natural tone and brighten the eye area. This revolutionary technology instantly lessens the appearance of dark circles on all skin tones, from fair to deep. A technology so unique, it’s patent-pending.

Ergonomically-designed applicator: Refresh the eyes and improves microcirculation.

· The cooling tip applicator instantly helps to reinvigorate fatigued eyes. The massaging action during application breaks up fluid congestion and improves microcirculation.

· This custom-made applicator is contoured for under the eye to help with the overall improvement of addressing dark circles.

DETAILS

Even Better Eyes Dark Circle Corrector is lightweight and oil-free. It helps prime the skin before makeup and is effective for all skin types and skin tones. Use twice daily and re-apply as needed throughout the day. Gently squeeze a small amount of product and glide applicator across the undereye area. Use finger to smooth the excess until it is fully absorbed.

Even Better Eyes Dark Circle Corrector is available at Clinique counters nationwide and online at www.clinique.com for a suggested retail price of $39.50 beginning mid-August 2012.

Allergy Tested. 100% Fragrance Free.

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Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

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"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
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