Clinique Introduces the Experience Bar at Bloomingdale's 59th Street Clinique pioneers a new sensorial beauty experience bringing sound to product benefits and revolutionizing consumer engagement
Clinique continues to drive consumer service innovation by developing innovative and exciting ways to enhance the shopping experience. Clinique’s Service as you like it concept is reinventing the beauty service model by offering multiple levels of service and new ways to shop for beauty products. Building on this success, Clinique introduces the NEW Experience Bar – a modern evolution in product sampling at counter at Bloomingdale’s 59th Street. You know that we at Whom You Know absolutely adore Clinique and have covered this brand since we began in early 2009 and it is the brainchild of the late Mover and Shaker Evelyn Lauder. We cover every launch they have and believe they are one of the best brands in the beauty industry.
“There has always been an inherent relationship between beauty and emotion,” said Lynne Greene, Global Brand President of Clinique, Origins and Ojon. “By allowing consumers to explore and interact with our products through a variety of discovery methods that surprise and delight, Clinique continues to connect with our consumers through an intensely personalized experience.”
Clinique’s Experience Bar uses a variety of sensorial triggers to captivate and engage consumers while simultaneously educating them on treatment offerings. Boasting a new, hygienic vehicle for sampling, consumers are invited to fully explore the remarkable products that pique their interest.
Consumers are attracted to the Experience Bar by their sense of sight with the colourful, visually impactful display that plays a stream of videos as well as still images of the products exhibited at the bar. There are several points of entry to the bar, including Concerns and Solutions, Serums, Moisturizers and Top Sellers, each highlighting a selection of Clinique’s treatment products as well as locally relevant selections.
The experience continues through consumers’ sense of touch and hearing. With the press of a button, a musical tune unique to each product pleasantly surprises the consumer along with a sample of the chosen formula delivered via air pump technology.
Known for providing consumers with an enhanced educational experience at counter, the Experience Bar is supported by a proprietary Apple iPad® program that provides additional information on each featured product as well as the chance to use Clinique’s self-guided skin care diagnostic tool. The diagnostic tool processes over 180,000 product combinations that precisely match each consumer’s personal needs. At the end of the consultation, consumers receive a printout or have the option of emailing the list of product recommendations to themselves. There are seven Apple iPads® available at the Experience Bar where clients are able to explore solutions to specific concerns at their leisure. Since today’s shopper is a global consumer, it is important clients have a comfortable shopping experience during their travels. At the end of July, the Clinique Apple iPad® Skin Diagnostic Tool at Bloomingdale’s 59th Street will be available in nine languages, including English, Spanish, French, Mandarin, Japanese, Korean, Russian, Farsi and Portuguese.
The new Experience Bar will help evolve the consumer experience and drive innovation at every touch-point, continually making Clinique’s Service as you like it proposition more exciting, relevant and engaging. Lotte Jamsil in Seoul, Korea recently introduced the Experience Bar this past month and it will soon be introduced in London’s Selfridges this fall.
