READ THIS: Type Matters! By Jim Williams Foreword by Ben Casey
As you may have gathered, we are absolutely into aesthetics at Whom You Know, and of the publishers we work with, we know Merrell is on the same page and with the release of this book, they have proven that they go beyond just printing. They are so detail-oriented (how we love it!) they have not published a book about print! Type certainly does matter.
So, even if you think so, do you really need a book about it? Yes, you do! In a 1, 2, 3 on a striking read Table of Contents, you'll see a list of reasons why. Starting with page 18:
you'll begin learning some of the basics of types and how each is identified. From hot metal to point size to the amount of leading, you'll see how each type choice you opt for changes the feeling of the message conveyed, if you are a proponent of detail like Peachy Deegan is. We'd like to know what he thinks of this type:
With commentary in red, it is clear how you will learn from each and every example in this interesting work. Whom You Know recommends Type Matters! Make sure you are the right type, and read it!
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Once upon a time, only typesetters needed to know about kerning, leading, ligatures and hanging punctuation. Today, however, most of us work on computers, with access to hundreds of fonts, and we’d all like our letters, reports and other documents to look as good – and be as readable – as possible. But what does all the confusing terminology about ink traps, letter spacing and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading and the treatment of numbers. Examples show precisely what makes good typography – and, crucially, what doesn’t. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout.
• The ultimate book of typography tips for anyone interested in improving the look of their type
• Clear subject-by-subject structure helps the reader quickly identify the relevant topic
• Elegantly designed, with soft flexi binding, ribbon placeholders and an elastic enclosure, ideal for handy desktop reference
