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Tuesday, August 28, 2012

ABC Another Brilliant Campaign: BRAVO ECO SWIM BY AQUA GREEN SAYS PEACHY DEEGAN


As you know, we are always on the lookout for the most brilliant of everything, and that includes advertising.  It was impressed upon Peachy when she lived in Ireland and the UK that advertisements, or adverts, were quite different over there and she found that they spoke to a more intelligent consumer.  Many American advertisements struggle with coming out with unique concepts and ideas and worse yet, can speak to the LCD (lowest common denominator!) which we know is absolutely not our readers.  Peachy Deegan always looks for advertising that is sharp, snappy and has a point and makes you think of something differently.  Note since this column hasn't been populated since May...and the best summer ad we found is by ECO SWIM!  Here's what they say about this ad:


ECO SWIM BY AQUA GREEN designs are inspired by the elements of our planet, EARTH, WIND, FIRE, and WATER. Finally a collection where fashion and sustainability join forces! ECO SWIM™ by AQUA GREEN provides eco-friendly swimwear made with REPREVE®, recycled fibers. 

Our earth colors and hues bring to mind, the beauty of the dessert, the freshness of a flower, the stillness of a calm sea, the exotic lure of the wild. Fresh natural tones partnered in a perfect mix of skin prints, thrusts sustainable swimsuits to high fashion swimwear. Wind driven swirls of color bring forth our ombre shades; hues of azure mixed with floating feathers create a gorgeous all-over graphic and washed stripe print. ECO SWIM BY AQUA GREEN garments are adorned with the fire of the sun in our tassels and grommets details, which sparkle in the golden sun. 
Our fresh and innovative styling was created with a natural call to water. 

Our bikinis are sexy, flirty and fun with layered ruffles and flouncy bottoms. Fresh athletic styled swimsuits are easy to wear and feel free. Flirty swim dresses are both adorable and body friendly.

Our tankinis are designed to provide support with a length that works for all body types. The soft control panel is comfortable and supportive. Best yet, the updated blouson with waist synching will definitely be a “must have” this season.

ECO SWIM BY AQUA GREEN’s fabulous cover up collection, (made from recycled fibers), will be your finishing touch. Our Maize collection, covers made from corn and our Café collection created from coffee beans will surely be the envy of the beach! Keep your style rocking from day to night in our fun styled cargo shorts, cover-up dresses, ECO SWIM BY AQUA GREEN will cover all your needs to hit the beach!

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