Whom You Know: eBay Announces British Fashion Council Partnership

Wednesday, August 29, 2012

eBay Announces British Fashion Council Partnership

eBay announces an exciting new partnership with the British Fashion Council (BFC) in a multi-season sponsorship deal of their Fashion Forward initiative. The fashion arm of the UK’s biggest online marketplace will help to support emerging British design talent through the programme, starting at London Fashion Week SS13 this September.

Caroline Rush, chief executive of the BFC says; “Fashion Forward is one of the British Fashion Council’s talent support initiatives; designed to help emerging British designers show and develop their businesses here in London.

In its sixth year it has grown to encompass both womenswear and menswear designers and now supports seven designers each year; making this the perfect time to announce eBay as its new sponsor. eBay’s sales statistics are overwhelming and we hope they will help to bring opportunities to the designers they support.”

Melanie Smallwood, head of eBay fashion brands adds; “eBay is more than just an auction house, it’s a shopping destination like no other. You’ll find high street brands selling direct alongside smaller boutiques and international businesses as well as consumer sellers. eBay Fashion unites style seekers and enables you to shop anytime and anywhere.

Partnering with the British Fashion Council provides an opportunity to show our support to emerging British fashion talent, helping them to develop the long-term success of their businesses.”

This year’s Fashion Forward designers include six-time NEWGEN sponsorship winner Mary Katrantzou, pattern and colour guru Louise Gray, Henry Holland and James Long (menswear), known for his signature knits and embroidered pieces. Melanie Smallwood from eBay will sit on the panel that decides the next round of designers to be supported within the programme; these will be announced in January 2013.

The launch of Spring/Summer 2013 collections will mark the start of a partnership with eBay Fashion, incorporating a series of high profile activities. This will include eBay supporting Save the Children's #bidboutique, part of Born to Shop, the charity's first ever online fashion auction in conjunction with The British Fashion Council. Born to Shop is Save the Children's fashion and lifestyle initiative under the wider No Child Born to Die campaign banner.

The Born to Shop #bidboutique will showcase donations from leading British designers, celebrities and UK fashion media for a 10 day live auction running on EBay over London Fashion Week and London Fashion Weekend raising funds for the charity's lifesaving child survival work.

eBay Fashion

There are 640,000 sellers within the fashion category trading on eBay

In the UK there are over 100 high street brands & over 30 major retailers trading on eBay including House of Fraser, Karen Millen and Moda in Pelle

eBay is looking to add 40-60 retailers and brands to the fashion site in 2012

In one month, 4 million shoppers look for Clothing, Shoes and Accessories on eBay.co.uk – this has increased from around 2 million in March 2010

eBay’s UK fashion business grew by between 20-30% in 2011 YoY, outpacing the growth rate of UK ecommerce generally and competitors

636 dresses are sold every hour on eBay.co.ukFashion Forward

2012 ‘s Fashion Forward Designers are Mary Katrantzou, Louise Gray, Henry Holland and menswear designers E. Tautz, Christopher Shannon, James Long and J.W. Anderson.

Fashion Forward is a British Fashion Council scheme designed to provide support to UK based designers who have already established a profile at London Fashion Week through the NEWGEN programme, or who are at an equivalent stage in their business. The primary aim is to enable designers to show their collections at London Fashion Week and develop their businesses through access to a range of advisors. Fashion Forward sponsorship recipients are selected by a panel of press, buyers and representatives from the BFC.

The British Fashion Council (BFC) was set up in 1983 to promote British fashion internationally and co-ordinate this promotion through fashion weeks, exhibitions and showcasing events. The BFC now supports designers beginning at college level and extending to talent identification, business support and showcasing schemes to help British designer businesses develop their profiles and business globally and promote British fashion and its influential role in Creative Britain and Creative London. The BFC Colleges Council offers support to students through its MA Scholarship, links with industry through Design Competitions and Graduate Preview Day. Talent identification and business support schemes include the BFC/Elle Talent Launch Pad; BFC Fash/On Film sponsored by River Island; BFC Rock Vault sponsored by International Palladium Board; BFC/Vogue Designer Fashion Fund; Estethica; Fashion Forward; NEWGEN sponsored by Topshop and NEWGEN MEN sponsored by Topman. Showcasing initiatives include London Fashion Week, LONDON show ROOMS, the BFC/Bazaar Fashion Arts Foundation, International Fashion Showcase and the annual celebration of excellence in the fashion industry: the British Fashion Awards.

London Fashion Week is organised by the British Fashion Council.

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