Whom You Know: Whom You Know Highly Recommends the Precious Oil Haircare System! Pureology Introduces Precious Oil Haircare System Featuring Revolutionary Shamp’Oil Experience 10X Softer Hair After Just One Use

Friday, August 3, 2012

Whom You Know Highly Recommends the Precious Oil Haircare System! Pureology Introduces Precious Oil Haircare System Featuring Revolutionary Shamp’Oil Experience 10X Softer Hair After Just One Use

Experience radiant haircolour and 10X softer hair after just one use[1] with Pureology Precious Oil™ haircare system for all hair types for ultimate softness. The Precious Oil system features the groundbreaking Green Seal Certified Versatile Caring Oil, the first 100% biodegradable product that is free of silicone and parabens for colour-treated hair, as well as a first of its kind Shamp’Oil – an oil-infused Zero Sulfate and silicone free featuring a unique oil delivery system that penetrates deep into hair fiber to deliver 4X the active ingredients to drastically replenish hair from the inside out. The Precious Oil system also includes an oil-infused Condition and Softening Masque. Together, the system evenly recharges every hair strand for softer, shinier, fuller and longer-lasting hair colour guaranteed. Time and time again, we find the lines by Pureology to be among the best and though Super Smooth is still our favorite, we appreciate these newfound merits of the Precious Oil Haircare System. In addition to the technical benefits which are immediately tangible, we also love the tropical scent which is so summer-appropriate!

“As we all know, water is the biggest enemy of hair colour. The natural state of hair is to be hydrophobic, which means it repels water. However as we colour our hair, our hair shaft weakens and becomes hydrophilic, thus attracting water and causing colour to leak from the hair,” states Steven Henley, Senior Director of US Education for Pureology. “The natural oils combined with the oil-based OleoAntiFadeComplex,TM/MC which is exclusive to the Precious Oil haircare system, deeply penetrate to repair the hair fiber, insulate and fortify the cuticle and envelop the surface to replenish the protective coating that restores hair’s hydrophobicity to a healthy state.”

The Precious Oil haircare system features Sunflower Seed Oil for softness, Coconut Oil for elasticity, Olive Oil for shine and Jojoba Seed Oil for moisture. The Precious Oil system also features the exclusive oil-based OleoAntiFadeComplexTM/MC that replicates the way hair absorbs nutrients to deliver 4X active ingredients from root to tip to provide superior colour retention for longer lasting hair colour, guaranteed.

The Precious Oil system includes a range of products that will cleanse, condition and treat while restoring the health of the hair’s protective layer. The four oils featured in all Precious Oil products penetrate the hair shaft to rebuild the lipid content, thus returning hair from its hydrophilic state to hydrophobic state for both internal and external softening action.

Cleanse

Precious Oil Shamp’Oil is the first-of-its-kind ZeroSulfate, ZeroSilicone concentrated-oil formula that gently foams, intensifies shine, adds suppleness and protects colour vibrancy while delivering 4X the active ingredients to drastically replenish hair.

Condition

Precious Oil Condition is a daily, detangling concentrated conditioner that improves manageability, restores softness and boosts shine.

Treat

Precious Oil Softening Hair Masque is a weekly, intense deep-penetrating nourishing treatment that fortifies the hair cuticle to illuminate shine.

Restore

Precious Oil Versatile Caring Oil is the FIRST beauty product ever to be Green Seal certified[2], free from silicones and parabens and is 100% Biodegradable. Precious Oil evenly renews every strand of the hair fiber and restores softness, elasticity, shine and moisture to all types of colour-treated hair.

As a brand with a sustainable vision, Pureology continually works to reduce its environmental impact through efficient production and manufacturing processes and by incorporating more environmentally preferred materials.

Precious Oil Versatile Caring Oil meets the Green Seal Standard of:

 Minimal environmental impact

 Highest health and safety standards

 Outstanding quality and performance

 Free from silicone and parabens

 Biodegradable

To learn more about Pureology products, sustainability efforts, or to locate a salon, please visit Pureology.com.

ABOUT PUREOLOGY SERIOUS COLOUR CARE®

Pureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated ZeroSulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive AntiFadeComplex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information visit Pureology.com and like Pureology on Facebook. Please note, Pureology products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, “beauty websites” or other unauthorized retailers.

ABOUT GREEN SEAL, INC.

Green Seal is a nonprofit organization founded in 1989 with the mission of safeguarding human health and the environment. Green Seal is a science-based standard development and certification body that is accredited by the American National Standards Institute. Products only become Green Seal-certified after rigorous testing and evaluations, including on-site audits. For additional information or to contact Green Seal Inc., call (202) 872-6400 or visit www.greenseal.org.

# # #

[1] After 1 application of Precious Oil Shamp’Oil and Softening Masque

[2] Green Seal is a non-profit organization that uses science-based programs to empower consumers, purchasers and companies to create a more sustainable world. A product or service awarded the Green Seal Stamp has met rigorous requirements designed to reduce its environmental impact.

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