Whom You Know: Principal Sponsor Vodafone's innovations enable the fashion industry to stay connected during LFW

Thursday, September 13, 2012

Principal Sponsor Vodafone's innovations enable the fashion industry to stay connected during LFW

Principal Sponsor of London Fashion Week - Vodafone - has developed a number of innovations to enable the fashion industry to stay connected at all times during the September shows.

The first, a new innovation for this season is a live multiple-vehicle tracking app to help keep the Mercedes-Benz VIP and press fleet moving around the city during London Fashion Week. Samsung Galaxy Note 10.1 tablets will be mounted in each of the cars allowing guests to track their progress through the city, and view their location and speed in relation to the press and photographer buses enabling them to know whether they are running ahead or behind the rest of the fashion elite.

Whilst helping to power LFW with the innovative fleet management technology, the app will also ensure that passengers have all the relevant event information at their fingertips. Live, animated updates from the timeline will provide expected show start times along with a twitter feed and a direct link to post show video feeds via the LFW YouTube channel.

Secondly, Vodafone’s mobile phone recharging front row will be returning to the BFC Show Space, together with pop-up recharging points throughout the Somerset House venue. The charging benches introduced to the front row last season work via a discreet charging drawer built into the front row capable of powering all of the latest smartphones and tablets, keeping the great and the good of the Fashion industry connected and in touch at all times.

Vodafone will again be rolling out their exclusive viewing platform this September, enabling Vodafone customers to get a great view of all of the shows in the Somerset House venue, opening up the exclusive doors of LFW through its Vodafone VIP programme.

All of this news comes on the back of Vodafone’s new designer partnership with Mary Katrantzou which was announced last month. Vodafone has entered into an exclusive two-season partnership with the pioneering designer and British Fashion Awards Emerging Talent Award winner - Katrantzou across Spring/Summer ’13 and Autumn/Winter ’13.

The partnership will kick off with Vodafone’s sponsorship of Mary Katrantzou’s Spring/Summer ’13 show and include an opportunity for Vodafone customers to get access to her innovative catwalk show as well as the chance to meet her backstage at London Fashion Week. Further details on the partnership will be announced later in 2012.

For further information please visit vodafone.co.uk/vip.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

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Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
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"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
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https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

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Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
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