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Thursday, September 13, 2012

REED KRAKOFF: Redken's Runway Report with hair by Guido Our Coverage Sponsored by Caribbean Joe Footwear


Vacation is a state of mind. We believe that the glass is half full. We believe in the healing power of sand, rum, limes and laughter. We believe that maybe the hokey pokey is what it's all about. We believe that time spent together with friends and family is time well spent. We believe in the island spirit of warmth and hospitality. And we believe that summer is too short and vacations too fleeting, to limit this lifestyle to a single season. Our brand is a four-season brand, offering a rich array of products for laid back, happy living, all year long. Welcome to Caribbean Joe.
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Reed Krakoff 

Spring - Summer 2013

Hair by Guido, Redken Creative Consultant




Redken Creative Consultant Guido debuted another fresh update on the ponytail at the Reed Krakoff Spring 2013 show yesterday. Raking hair back into a pony after an all-over application of Redken All Soft Argan-6 oil, Guido said this wet, glossy look furthered reinforced the "jewel trend" he said is berginning to emerge, to be interpreted with either full-on roots-to-ends shine, or "just a touch" around the hairline.



"I imagine the Reed Krakoff woman to be urban, sophisticated and modern; she's a bit sporty, and she's also strong - this look lends confidence. The hairstyle doesn't have a period reference - as with the newly-launched Reed Krakoff line itself, there's no real past, only the future. It's nice sometimes to create a style that only looks forward- like in my mind, many American women themselves."

-Guido, Redken Creative Consultant






Create the Look:
When hair is damp, add a generous amount of Redken All Soft Argan-6 oil from roots to tips.
Create a rough right part.
Let hair partially dry naturally, and re-apply Argan-6 for added gloss if needed as it dries. The look is a wet look - but not "sopping wet".
When about 70% dry, pull the hair down and back into a low pony, raking back with fingers not a brush.
Spray the hairline with forceful 23 super strength finishing spray to hold the style, pulling out a few strands at the hairline for a textured, natural finish.


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