Is Peachy Deegan Born with it, or maybe it's Maybelline? America Continues to Fall in Love with Color All Over Again With Color Sensational Lipcolor from Maybelline New York Crisper Color… Creamier Feel… NOW 68 Captivating Shades - Whom You Know Tried the Five Plum Shades!
Maybelline Lipsticks are a must when you are fresh and happening-Patsy and Eddy's favorite adjectives we think! And the thing we love the most is being able to change our lips from day to evening. Maybelline offers some plum lipsticks that help us go from work to out on the town. We love the mauve colors during the day. They help give us that polished office working woman look. When we go out on the town, the Deepest Cherry and Blissful Berry are the ones we reach for. We love how they don't dry out our lips, either. It conditions our lips much like a chap stick could but better. They give us a long lasting wear that outlasts other lip color. From now on, Maybelline lipsticks will be high on our list of makeup.
Color Sensational is making women all over the world fall in love with color all over again. In 68 shades, its lipcolor so rich, so sophisticated, it could only be described as sensational. Color Sensational is the most “color-full” lipcolor yet from Maybelline New York.
The design of Color Sensational began with a clean slate – a new take on an old question: “How do I find the perfect shade of lipcolor?” It was a challenge the Maybelline New York product development team set to meet head-on. They studied skin tones, undertones, makeup trends and lifestyles. They researched the latest pigment and pearl technologies, and analyzed top-selling shades across prestige and mass. They spent more than two years working to get it just right. Color Sensational Lipcolor is so creamy and color saturated, women everywhere will fall in love with color all over again.
How is it different? Color Sensational delivers a new level of crisp, high resolution color and creamy comfort. The uncompromised texture allows for a nurturing, creamy feel. Drenched in pure color, what you see in the tube is exactly what you’ll see on lips.
The palette of 68 shades is beautifully sophisticated, designed to compliment every complexion, mood or preference. The Color Sensational range consists of intuitive shades for every occasion, from classic to fresh to bold hues straight from the runway. All 54 shades are grouped into four color families: reds, pinks, plums and naturals that universally flatter.
How does it work?
Pure, undiluted color – unique pigments impart crisp color with pure pay-off. Full-coverage color looks rich and true from the moment you apply it.
Honey nectar – luxurious honey nectar nourishes lips for an exquisite application.
Just as shades are grouped into four color families, the packaging, inspired by the NYC skyline, is too. Sleek, luxurious compacts are available in shades of red, pink, plum, and natural to reinforce the message of what’s inside, and help make finding your shade even easier. While Color Sensational is elegant enough to look and feel like a department store lipstick, it’s available at a Maybelline New York accessible price of just $7.49.
What’s more, the Color Sensational lipcolor collection includes Lip Liner and Lip Gloss to complement your look. So whatever your skin tone, lip tone, personality or preference, sensational lipcolor awaits.
“Maybelline New York’s New Color Sensational Lipcolor will compel consumers to fall in love with color all over again by reaching her with breakthrough color impact at all of her touch points,” said Carolyn Holba, Senior Vice President, Marketing. “We will drive category growth by answering the #1 most pressing question for women – how to find my shade – and we’re not stopping there. Our sensational shades have a sensational feel; they come in a sensational package with truly sensational support.”
The complete Color Sensational Lipcolor collection includes lipstick, lip liner and lip gloss:
Color Sensational Lipstick – more perfect pinks, new-found naturals, freshly picked plums and redefined reds. SRP: $7.49. Available in 48 shades grouped into four color families:
PINKS: Pink Sand, Born With It, Pink Please, Pink Peony, Pink Me Up, Pinkalicious, Hooked on Pink, Let Me Pink, Pink Wink, Pink Quartz, Pink Petal, Make Me Pink, Plaza Pink, Party Pink, Pink of Me, Bit of Berry, Pink & Proper, Pink Satin, Fifth Ave. Fuchsia, Fuchsia Fever
NATURALS: Nearly There, Totally Toffee, Warm Me Up, Crazy for Coffee, Copper Charm, Broadway Bronze, Cinnamon Stick, Tinted Taupe, Sugared Honey, Toffee Tango, Warm Latte, Mochachino, Bronzed, Barely Brown, Bean There, Rum Riche
PLUMS: Blissful Berry, Deepest Cherry, Magnificent Mauve, Mauve It Up, Mauve Mania, Plum Paradise, Plum Perfect, On the Mauve,
REDS: Coral Crush, Peachy Scene, Park Avenue Peach, Sweet Nectar, Summer Sunset, Are You Red-dy, Very Cherry, Red Revival, Ruby Star, Red Revolution.
NEW Color Sensational the Shine Gloss – saturated color; shine from pure pigments; luxurious feel from nourishing honey nectar. SRP: $7.49. Available in 12 shades [TK: INSERT SHADE NAMES HERE BASED ON THE SHINE GLOSS FACT SHEET]:
PINKS: Born With It, Pink Perfection, Raspberry Sorbet, Hooked on Pink
NATURALS: Sandstone Shimmer, Touch of Toffee, Mocha Glaze, Broadway Bronze, Sugared Honey
PLUMS: Plum-tastic
REDS: Cranberry Cocktail, Wine All Mine
Color Sensational Lip Liner – keep NEW Color Sensational lipcolor looking beautiful with coordinating lip liners that won’t smudge, smear, feather or bleed. SRP: $6.49. Available in 10 shades:
PINKS: Rose, Clear, Pink
NATURALS: Nude, Toast, Mocha
PLUMS: Raisin, Plum
REDS: Red, Wine
Maybelline New York is available in over 129 countries worldwide. As the official makeup sponsor of Mercedes Benz Fashion Week, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. For more information, log onto www.maybelline.com also available in Spanish. Maybe she’s born with it, maybe it’s Maybelline.