Whom You Know: Lenovo and Pandora Offer “Ultimate Concert Experience” To U.S. College Students

Monday, October 1, 2012

Lenovo and Pandora Offer “Ultimate Concert Experience” To U.S. College Students

Lenovo (HKSE: 992) (ADR: LNVGY), the world’s number 2 PC maker, and Pandora (NYSE: P), the leading internet radio service, today launched an exclusive partnership to help students kick off the new school year by giving Pandora listeners across the country the opportunity to win an “Ultimate Concert Experience” by an emerging artist.

Pandora listeners can visit www.pandora.com/forthosewhodo to first vote for their school region and then, listeners in that region will vote for their college town. The winning college town will receive a free, personalized concert with an artist chosen based on Pandora listening trends.

“We are excited to be working with Pandora to offer college students the opportunity to bring an emerging artist to their town. As part of our worldwide ‘For Those Who Do’ marketing campaign, Lenovo is creating programs that are relevant and unique for ’Net Generation’ consumers. We not only want students to use our laptops and desktops as studying tools, but also as entertainment devices, enjoying videos and music, and possibly even a unique concert experience in their own backyard,” said David Rabin, executive director Marketing, Lenovo.

There is no limit to how many votes can be cast for a region or college town. The winning region will be announced in early October 2012 and the performing artist and winning college town will be announced in early November 2012.

Pandora Chief Marketing Officer Simon Fleming-Wood said, “Together with Lenovo, we look forward to bringing a free, personalized concert to the college town that shows the most school spirit. With our millions of passionate Pandora fans, we can deliver custom events that provide unique experiences and at the same time integrate our marketing partners.”

Students not only have a chance to win a live custom concert, but can also enjoy great music on the Pandora “Lenovo Rocks” station, which includes music from Jukebox The Ghost, Walk The Moon and Neon Trees to name a few. Additionally, Pandora is offering Back to School genre stations to give students a range of school-themed personalized radio stations, ranging from “Back to School 2012 hits” to “Classical for Studying” and “Today's College Indie”. Thus far, Pandora listeners have tuned in to these genre stations for more than 1.2 million hours.

ABOUT LENOVO

Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company and the world’s second largest PC company, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.

ABOUT PANDORA

Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love. www.pandora.com

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