Whom You Know: Maybelline Nailpolish Recommended by Whom You Know-NEW! Maybelline New York Color Show™ Nail Lacquer Daring Shades and Textures Bring Runway Drama… to the Fingertips And Introducing the Hottest New Way to try on virtual Nail Color with the NEW Blippar App!

Monday, October 1, 2012

Maybelline Nailpolish Recommended by Whom You Know-NEW! Maybelline New York Color Show™ Nail Lacquer Daring Shades and Textures Bring Runway Drama… to the Fingertips And Introducing the Hottest New Way to try on virtual Nail Color with the NEW Blippar App!

When it comes to going out on the town, nothing would make us happier to change our nail polish to match our outfits and some of the most highly acclaimed beauty panelists of Whom You Know sought out the best brands on the market to test out and Maybelline made the cut. We couldn't wait to try out the new colors to match our weekend outings and we're telling you on Monday our findings! The metallic blue was by far a favorite for the toes. The purple fingers got many complements as well. When applying our nailpolish, we loved how thick it was. It was almost as if one coat was enough. We also noticed right away how much longer this nailpolish lasted. Most of the other nailpolishs we've used have chipped pretty quickly. With the holidays quickly approaching we know what would make awesome stocking stuffers. We highly recommend them!

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Maybelline New York is taking over the runway with a new line of nail color that’s the ultimate ready-to-wear accessory. Maybelline New York, the fashion and color authority, introduces new Color Show Nail Lacquer, offering the hottest shades and coolest trends ripped straight from the catwalks.

Color Show is comprised of two distinct families: Hot Colors and Statement Pieces. Hot Colors offers a range of 30 captivating and daring high fashion shades – from bold tangerines to electric teals. Statement Pieces allow you to make an impact, offering the ultimate runway designs for nails with 10 exclusive, textured finishes inspired by textile classics – including denim, metallic and shredded effects. Nails go from super casual to ultra haute with the quick swipe of a brush. The Color Show range of shades is extensive for the truly color obsessed and choosing favorite shades of Color Show has never been more fun or easy!

Maybelline New York is leveraging market-leading augmented reality technology from Blippar to allow users to virtually try on shades. Users can download the free Blippar app (available at Apple or Android app stores) and scan the Color Show advertisement to try on all forty colors. The experience allows users to take a picture of their virtual nails, which they can save to their phone, email to a friend, share on Facebook or tweet. Fans can also visit Maybelline.com/ColorShow to explore the Color Wheel and learn how to take their favorite shades from the catwalk to the sidewalk. The experience extends to a Color Show board on Maybelline’s Pinterest page, where fans can peruse shades of the nail lacquer along with coordinating fashion and accessory items.

Like any worthy accessory, Color Show Nail Lacquer is made to last. The formula offers superior performance in three ways: a transparent suspension gel holds concentrated pigments in their truest form, resulting in crisper color payoff, high shine and less separation; the exclusive flexible resin resists chipping and allows for a smooth and controlled application. When combined with a new, Easy Flow Brush, application becomes virtually mistake-free. The formula is formaldehyde, DBP and Toluene free.

“We are thrilled to bring our consumers a completely new, fresh and different nail color line that takes its inspiration from the runways,” says Ali Goldstein, Vice President of Marketing for Maybelline New York. “As the Official Cosmetics Sponsor of Mercedes-Benz Fashion Week in New York, we see so many inspirational colors and textures come down the runways each season. As the color cosmetics authority, we look to bring the ‘catwalk to the sidewalk’ for our consumers and nail color is one of the best places to do this.”

Color Show Nail Lacquer is available at select mass retailers nationwide beginning June 2012. With a suggested retail price of $3.99, it’s one trend that won’t break the bank.

Maybelline New York is available in over 129 countries worldwide. As the official makeup sponsor of Mercedes Benz Fashion Week, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. For more information, log onto www.maybelline.com. Also available in Spanish. Maybe she’s born with it, maybe it’s Maybelline.

About Blippar™

Blippar™ is the first image-recognition app for smartphone targeted at brand-customer interaction. A free-to-download app, Blippar™ opens up in camera mode and becomes a single, magic 'lens' through which favourite products, newspapers, magazines and advertising in the real world are instantaneously recognised and converted into fun, informative digital experiences. Having take the Europe by storm throughout 2011, Blippar is now launching it's model into the USA and internationally. The Blippar™ app is available for free in the Apple App Store and Android Market (variable experience subject to handset).

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"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
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