All Columns in Alphabetical Order


Friday, October 26, 2012

Turn Up the Volume, Load Up the Shine! Pureology Introduces New Lustrous VolumizerTM Bodifying Glaze, Recommended by Whom You Know

Pump up the volume with Pureology, says Peachy Deegan!  
Pureology Serious Colour Care knows exactly what women want – beautiful, long lasting haircolour, and voluminous, bouncy hair. But typical colour services can progressively deplete the hair fiber, causing hair to lose its natural body and lift. Pureology believes women shouldn’t have to choose between beautiful color and lasting volume.  Recently we tried the Lustrous Volumizer Bodifying Glaze for Color-Treated Hair from the Color Stylist line (actually, on the package it is spelled Colour...which we are confident delights our friends across the pond but Peachy likes American spelling...) and it does what it says-it gives you bigger hair, more volume and protects your hair against heat.


Pureology is excited to welcome Lustrous Volumizer bodifying glaze into the award-winning Colour Stylist line. The moldable, zero-alcohol thickening gel adds instant volume and shine, while protecting hair from heat styling tools and providing high hold.


“Lustrous Volumizer creates body and bounce for all hair types,” says Ruth Roche, Pureology Colour Ambassador. “It has higher hold for people that need an extra kick of volume, especially at the root. I love to use Lustrous Volumizer to create a voluminous, bombshell look as seen on red carpets all over.”


Lustrous Volumizer bodifying glaze rounds out the portfolio of Colour Stylist products with formulas that protect hair and prevent color fade. Like other Colour Stylist products, Lustrous Volumizer features Pureology’s exclusive Strengthening Anti Fade Complex™, enhanced with Keravis protein to provide strength and protect colour from UV and free radical damage. Vegetable-based polymers help provide hold that lasts. Unique reflective lipid extracts deliver maximum radiance: olive oil replenishes and nourishes to infuse hair with suppleness, camelina extract helps form a humidity-resistant barrier to help lock in the style, and coriander oil creates mirror surface shine for enhanced colour vibrancy. 


Tips for the Perfect Blow Dry

Apply a quarter-sized amount of Lustrous Volumizer evenly to damp hair from root to ends. 

Divide hair in sections and secure with clips.

Using a natural round brush, take each section and blow dry from root to ends.

Finish with Pureology Colour Stylist™ Supreme Control™ maximum hold zero dulling hairspray for lasting hold and volume.



The complete Colour Stylist line includes the following styling products:



Volume


NEW! Lustrous Volumizer bodifying glaze


Root Lift® spray hair mousse


Silk Bodifier™ voluminizing mousse





Curl 


Nourishing Nectar™ sculpting gel


Illuminating Curl™ 24 hour shaping lotion





Finish


Strengthening Control™ zero dulling hairspray


Supreme Control™ maximum hold zero dulling hairspray





Prep/Blow-dry


Fortifying Heat Spray™ protective primer


Antisplit BlowDry™ styling cream








Shine


Cuticle Polisher™ shine serum


Radiance Amplifier™ anti-frizz shine spray





Texture


Antibreakage Twist™ shine texturizer 


Control Twist high hold liquid wax




About Pureology Serious Colour CarePureology offers a complete collection of haircare and styling products that enhance and protect colour vibrancy while ensuring improved condition and healthy shine. From concentrated Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information visit Pureology.com and like Pureology on Facebook.

Back to TOP