Whom You Know: NEW! Maybelline New York Color Show™ Nail Lacquer Daring Shades and Textures Bring Runway Drama… to the Fingertips And Introducing the Hottest New Way to try on virtual Nail Color with the NEW Blippar App!

Monday, November 5, 2012

NEW! Maybelline New York Color Show™ Nail Lacquer Daring Shades and Textures Bring Runway Drama… to the Fingertips And Introducing the Hottest New Way to try on virtual Nail Color with the NEW Blippar App!

Maybelline New York is taking over the runway with a new

line of nail color that‟s the ultimate ready-to-wear accessory. Maybelline New York, the

fashion and color authority, introduces new Color Show Nail Lacquer, offering the

hottest shades and coolest trends ripped straight from the catwalks.

Color Show is comprised of two distinct families: Hot Colors and Statement Pieces.

Hot Colors offers a range of 30 captivating and daring high fashion shades – from bold

tangerines to electric teals. Statement Pieces allow you to make an impact, offering the

ultimate runway designs for nails with 10 exclusive, textured finishes inspired by textile

classics – including denim, metallic and shredded effects. Nails go from super casual to

ultra haute with the quick swipe of a brush. The Color Show range of shades is

extensive for the truly color obsessed and choosing favorite shades of Color Show has

never been more fun or easy!

Maybelline New York is leveraging market-leading augmented reality technology from

Blippar to allow users to virtually try on shades. Users can download the free Blippar

app (available at Apple or Android app stores) and scan the Color Show advertisement

to try on all forty colors. The experience allows users to take a picture of their virtual

nails, which they can save to their phone, email to a friend, share on Facebook or tweet.

Fans can also visit Maybelline.com/ColorShow to explore the Color Wheel and learn

how to take their favorite shades from the catwalk to the sidewalk. The experience

extends to a Color Show board on Maybelline‟s Pinterest page, where fans can peruse

shades of the nail lacquer along with coordinating fashion and accessory items.

Like any worthy accessory, Color Show Nail Lacquer is made to last. The formula

offers superior performance in three ways: a transparent suspension gel holds

concentrated pigments in their truest form, resulting in crisper color payoff, high shine

and less separation; the exclusive flexible resin resists chipping and allows for a smooth

and controlled application. When combined with a new, Easy Flow Brush, application

becomes virtually mistake-free. The formula is formaldehyde, DBP and Toluene free.“We are thrilled to bring our consumers a completely new, fresh and different nail color

line that takes its inspiration from the runways,” says Ali Goldstein, Vice President of

Marketing for Maybelline New York. “As the Official Cosmetics Sponsor of MercedesBenz Fashion Week in New York, we see so many inspirational colors and textures

come down the runways each season. As the color cosmetics authority, we look to bring

the „catwalk to the sidewalk‟ for our consumers and nail color is one of the best places to

do this.”

Color Show Nail Lacquer is available at select mass retailers nationwide beginning

June 2012. With a suggested retail price of $3.99, it‟s one trend that won‟t break the

bank.

Maybelline New York is available in over 129 countries worldwide. As the official makeup sponsor of

Mercedes Benz Fashion Week, Maybelline New York combines technologically advanced formulations with

on-trend expertise to create accessible cosmetics with a spirited style. For more information, log onto

www.maybelline.com. Also available in Spanish. Maybe she‟s born with it, maybe it‟s Maybelline.

About Blippar™

Blippar™ is the first image-recognition app for smartphone targeted at brand-customer interaction. A free-todownload app, Blippar™ opens up in camera mode and becomes a single, magic 'lens' through which

favourite products, newspapers, magazines and advertising in the real world are instantaneously recognised

and converted into fun, informative digital experiences. Having take the Europe by storm throughout 2011,

Blippar is now launching it's model into the USA and internationally. The Blippar™ app is available for free

in the Apple App Store and Android Market (variable experience subject to handset).

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"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
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