Whom You Know: Lenovo Inks Three-Year Carolina Hurricanes Sponsorship Lenovo and Hurricanes team up to win together in North Carolina

Tuesday, January 22, 2013

Lenovo Inks Three-Year Carolina Hurricanes Sponsorship Lenovo and Hurricanes team up to win together in North Carolina

As hockey fans across North Carolina anxiously await the first Carolina Hurricanes home game this week, Lenovo(HKSE: 992) (ADR: LNVGY), is equally excited to renew and extend its partnership with the Carolina Hurricanes for another three years. Building on the Lenovo brand, “For Those Who Do,” a new benefit of this local partnership will center on recognizing deserving community leaders for the good things they do for communities across North Carolina. Peachy Deegan could not be more thrilled as she loves both Lenovo and hockey, and growing up was a devoted Hartford Whalers enthusiast and this franchise moved to North Carolina...

"The Carolina Hurricanes have been a valued Lenovo customer and now we're excited to work with their team to recognize those who are doing good things and making North Carolina an even better place to live, work and play," said Gerry Smith, senior vice president and president North America, Lenovo.

As part of the sponsorship, Lenovo and the Hurricanes will co-sponsor the Lenovo Community Champions program, a new initiative to shine the spotlight on those who have given back to the community through service or support of nonprofit organizations. Preference will be given to nonprofit organizations that focused on two specific areas: STEM (science, technology, engineering and math) education for disadvantaged K-12 youth; and military support.

Lenovo Community Champions will be recognized during 15 games throughout the season. Each community champion will receive two tickets to a Hurricanes game and be recognized on the video board during the event. Lenovo Community Champions will receive tickets for seats located in the exclusive newly-branded Lenovo Champions Club, also part of the new sponsorship.

In addition, the company will partner with the Hurricanes on philanthropic and community events each season focused on making a positive difference in the community.

“We are excited to kick off this renewed partnership with Lenovo,” said Jim Ballweg, vice president of Corporate Partnerships with the Carolina Hurricanes. “We are committed to giving back to our community and entertaining our fans, and this valuable partnership with Lenovo supports our commitment to both.”

Lenovo and the Carolina Hurricanes first came together as partners in 2010. The continued sponsorship will also provide many customer, employee and partner-related opportunities. Additional activities include opportunities for discount tickets for Lenovo employees and branded signage in the arena.

About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY), the world’s second-largest PC vendor, is a $US30 billion personal technology company serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile Internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile Internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/