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Wednesday, February 13, 2013

DIESEL BLACK GOLD : Redken's Runway Report with hair by Guido Our Coverage Sponsored by Ellen Christine Couture Millinery, Official Milliner of Whom You Know

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Photos Courtesy of Charles Sykes for Redken


Redken Creative Consultant Guido created a strong, modern update on the pony today for the Diesel Black Gold Fall 2013 collection. The hairstyle couldn't have been more fitting to the collection, aptly named "Need for Speed" with tailored, close-cut pieces fit for the type of "biker girl" you might envision wearing the collection. 



"This look is a little bit rock n' roll, created with the sort of tough Diesel girl who wears the denim and leather in the collection in mind- she wears a simple, easy, but sexy hairstyle. It's also update to the ponytail that's a good option for a woman who wants to pull off a wet, shiny look but finds it tough to wear that look with her hair down- in a pony the look feels more controlled. By overusing Redken's new control addict 28 hairspray the finish looks wet, for a just-out-of-the shower feeling that adds to the whole cool-girl vibe the line has as a whole." 


-Guido, Redken Creative Consultant 

Redken Products Used: 








*NEW control addict 28 launches March 1 in salons nationwide



Create the Look:


Starting with slightly damp hair, saturate with full frame 07 mousse working section by section and adding most on the crown. 
Rake style back with fingers and secure into a low pony with an elastic. 
Clip the sides of the pony in place and gently pull hair up at the crown so that it dries with a little height. 
Let air dry. (Guido used blow dryers given timing at the show, spraying control addict 28 high control hairspray into the style as he dried.) 
Spray control addict 28 high control hairspray all over finished style for extra hold. Guido "overused" the hairspray for a laquer-like finish that would stay in place for the duration of the show. 

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