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Wednesday, February 13, 2013

MARC BY MARC JACOBS: Redken's Runway Report with hair by Guido Our Coverage Sponsored by Paul Mayer Attitudes


Paul Mayer's luxuriously, comfortable designs keep women coming back for multiple -- even dozens -- of pairs. Classic, yet contemporary and always comfortable, his shoes are an addiction that we highly recommend. A staple of the Paul Mayer collection is the simple ballet-flat, with true ballerina construction for a perfect fit that comes in a variety of colors and materials. A cult favorite is the cozy, a flat with lavender-scent infused soles adding style and fragrance to collector's closets as Paul's designs emerge in sophisticated design incarnations season after season in the most incredible hues, textures and modern innovations in luxury footwear because we know firsthand how incredibly brilliant he is. Mayer founded the brand in 2004 with partner, Jeff Levy. All shoes in the line are manufactured in Spain’s Valencia region, along the Mediterranean coast by a skilled staff of 12 artisans. They craft each pair of shoes with an old-world attention to detail that includes in-house embroidery, quilting and stitching as well as custom tanned leather. This allows the brand to cater to each retailer’s specific demands in with timely and consistent alacrity, with orders completed in an unheard-of 3 to 5 weeks. In 2011, Paul Mayer stepped out into Manhattan's Upper East Side with a new attitude, opening his flagship store at 1388 Third Avenue. The store which cleverly resembles a pink and black shoebox offers up to 150 shoe styles, including his popular ballerinas, exclusive designs and more. As an added bonus, shoppers have the chance of running into the designer, himself. Paul's sage shopping advice and style eye has made him the New York shoe lover's best kept secret. When not in New York, Paul can be found traveling to his myriad of stores across the country meeting his loyal clientele or vacationing in his favorite spot, the Royal Hawaiian on Waikiki Beach. 




Redken Creative Consultant Guido created a big, beautiful heads of curls tonight for the Fall 2013 Marc by Marc Jacobs show that was held for the first time at Lincoln Center this season. The fun, playful look held its own next to the bold prints and bright gem tones in the collection.

"The inspiration for this look was a 1940's-era woman, an uptown girl, but then we made it more fun, and thus more Marc by Marc. We didn't want it to feel symmetrical or too perfect, the backbrushing gives a teased effect, a little crazy."


-Guido, Redken Creative Consultant
Redken Products Used: 








Create the Look:




1. Apply guts 10 root targeted volumizing spray foam from roots to ends to create volume and a base for styling and blow-dry hair.



2. When dry, make a deep side part and then pin curl hair in small sections, alternating with a 1-inch curling iron and 1 1/4 inch iron, pinning each curl to the the head with setting pins.



3. When finished curling the whole head, leave to set and when then when hair has cooled unpin each curl. 



4. When finished unpinning each curl, run fingers lightly through curls and then gently brush out with a boar bristle brush for more volume.



5. Backbrush the top front section and then sweep the section across the forehead and secure in place with a bobby pin. 



6. Finish by spraying the entire style with fashion work 12 versatile working spray to smooth the surface and hold the style.



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