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Tuesday, February 19, 2013

RALPH LAUREN & CALVIN KLEIN: Redken's Runway Report with hair by Guido Our Coverage Sponsored by Paul Mayer Attitudes

Paul Mayer's luxuriously, comfortable designs keep women coming back for multiple -- even dozens -- of pairs. Classic, yet contemporary and always comfortable, his shoes are an addiction that we highly recommend. A staple of the Paul Mayer collection is the simple ballet-flat, with true ballerina construction for a perfect fit that comes in a variety of colors and materials. A cult favorite is the cozy, a flat with lavender-scent infused soles adding style and fragrance to collector's closets as Paul's designs emerge in sophisticated design incarnations season after season in the most incredible hues, textures and modern innovations in luxury footwear because we know firsthand how incredibly brilliant he is. Mayer founded the brand in 2004 with partner, Jeff Levy. All shoes in the line are manufactured in Spain’s Valencia region, along the Mediterranean coast by a skilled staff of 12 artisans. They craft each pair of shoes with an old-world attention to detail that includes in-house embroidery, quilting and stitching as well as custom tanned leather. This allows the brand to cater to each retailer’s specific demands in with timely and consistent alacrity, with orders completed in an unheard-of 3 to 5 weeks. In 2011, Paul Mayer stepped out into Manhattan's Upper East Side with a new attitude, opening his flagship store at 1388 Third Avenue. The store which cleverly resembles a pink and black shoebox offers up to 150 shoe styles, including his popular ballerinas, exclusive designs and more. As an added bonus, shoppers have the chance of running into the designer, himself. Paul's sage shopping advice and style eye has made him the New York shoe lover's best kept secret. When not in New York, Paul can be found traveling to his myriad of stores across the country meeting his loyal clientele or vacationing in his favorite spot, the Royal Hawaiian on Waikiki Beach. 



RALPH LAUREN & CALVIN KLEIN 

New York Fashion Week / Fall - Winter 2013
Hair by Guido, Redken Creative Consultant


Redken Creative Consultant Guido created two classic styles for the design powerhouses Ralph Lauren and Calvin Klein Fall 2013 in back-to-back shows yesterday morning. Guido created a clean, natural look to match the impeccable tailoring, rich leather, and minimalist pallette in the Calvin Klein collection. For a decadent Ralph Lauren show "From Russia WIth Love" full of fur and velvet, Guido created sleek (but not totally perfect!) ponytails that worked with and without the hats in the collection. 

RALPH LAUREN






Guido applied Redken satinwear 02 prepping blow-dry lotion to damp hair and created a smooth blow dry. He then raked fingers through to "rough up" slightly to give the look more of an "ease" before attaching in a low ponytail and wrapping a small section of hair around the elastic. 


"This style is luxurious but it has a little ease and softness to it. The ponytail is only part of the look for the models, as 90% of the girls are in hats. It's very true the Ralph Lauren idea of a woman, the American idea of a classic beauty."
-Guido, Redken Creative Consultant


Ralph Lauren Photos - Courtesy of Redken











CALVIN KLEIN 


Redken Products Used:






Guido created a deep center part on damp hair and then used guts 10 root targeted spray foam focusing on the lengths. He then blow-dried the top very flat, and the back was left to dry naturally. Finish with forceful 23 super strength finishing spray.(Guido's team blow-dried and then used curling irons to create slight bend given the hair couldn't dry fully at the show.


"It's blow-dried very flat on top, and the back is left naturally textured. The deep, clean part and sleek finish are military inspired, and overall it's very true to the Calvin Klein identity."

-Guido, Redken Creative Consultant


Calvin Klein Photos - Courtesy of Charles Sykes for Redken



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