VICTORIA BECKHAM: Redken's Runway Report with hair by Guido Our Coverage Sponsored by Paul Mayer Attitudes
Paul Mayer's luxuriously, comfortable designs keep women coming back for multiple -- even dozens -- of pairs. Classic, yet contemporary and always comfortable, his shoes are an addiction that we highly recommend.
A staple of the Paul Mayer collection is the simple ballet-flat, with true ballerina construction for a perfect fit that comes in a variety of colors and materials. A cult favorite is the cozy, a flat with lavender-scent infused soles adding style and fragrance to collector's closets as Paul's designs emerge in sophisticated design incarnations season after season in the most incredible hues, textures and modern innovations in luxury footwear because we know firsthand how incredibly brilliant he is.
Mayer founded the brand in 2004 with partner, Jeff Levy. All shoes in the line are manufactured in Spain’s Valencia region, along the Mediterranean coast by a skilled staff of 12 artisans. They craft each pair of shoes with an old-world attention to detail that includes in-house embroidery, quilting and stitching as well as custom tanned leather. This allows the brand to cater to each retailer’s specific demands in with timely and consistent alacrity, with orders completed in an unheard-of 3 to 5 weeks.
In 2011, Paul Mayer stepped out into Manhattan's Upper East Side with a new attitude, opening his flagship store at 1388 Third Avenue. The store which cleverly resembles a pink and black shoebox offers up to 150 shoe styles, including his popular ballerinas, exclusive designs and more. As an added bonus, shoppers have the chance of running into the designer, himself. Paul's sage shopping advice and style eye has made him the New York shoe lover's best kept secret. When not in New York, Paul can be found traveling to his myriad of stores across the country meeting his loyal clientele or vacationing in his favorite spot, the Royal Hawaiian on Waikiki Beach.
Photos by Charles Sykes for Redken.
Redken Creative Consultant Guido created a sexy, glossy low ponytail for the Fall 2013 Victoria Beckham show at the New York Public Library this morning. The look complemented the designer's very luxurious, designed collection, adding another dimension and "breathing a little fresh air" into the otherwise very tailored look as a whole.
"This style is meant to look very easy, almost accidental, but note the emphasis is on the texture- I wanted it to look really drenched in shine, not quite totally wet, but almost. I in fact put as much thought into creating a simple look like this as I do with more complicated ones; it's all about the nuances, like the texture. This is the kind of glossy texture many designers want to see right now when they want shine, it's not the super shiny blown-out red carpet look, it's more subtle and casual. Not to say a more traditional shiny hair look isn't also a good look, it's just important for women to have options, and this shiny texture is another great idea to add to a low pony."
-Guido, Redken Creative Consultant
Redken Products Used:
Create the Look:
1. Start by blow-drying hair with your fingers, not a brush, dragging fingers through as you dry so that the end result is straight but not perfect and retains a natural texture.
2. When dry, apply Diamond Oil Shatterproof Shine from lengths to ends, adding a few drops into your palm (number of drops depending on hair length & thickness) and then emulsifying in your hands and applying all over.
3. For an extra glossy finish, next apply shine flash 02glistening mist all over.
4. Finally, gather hair into a loose low pony with a messy, undefined side part. Pull out some pieces around the face and leave one ear exposed.
