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Monday, March 4, 2013

CHRISTIAN DIOR Paris Fashion Week / Fall 2013 Hair by Guido, Redken Creative Consultant Our Coverage Sponsored by Paul Mayer Attitudes


Paul Mayer's luxuriously, comfortable designs keep women coming back for multiple -- even dozens -- of pairs. Classic, yet contemporary and always comfortable, his shoes are an addiction that we highly recommend. A staple of the Paul Mayer collection is the simple ballet-flat, with true ballerina construction for a perfect fit that comes in a variety of colors and materials. A cult favorite is the cozy, a flat with lavender-scent infused soles adding style and fragrance to collector's closets as Paul's designs emerge in sophisticated design incarnations season after season in the most incredible hues, textures and modern innovations in luxury footwear because we know firsthand how incredibly brilliant he is. Mayer founded the brand in 2004 with partner, Jeff Levy. All shoes in the line are manufactured in Spain’s Valencia region, along the Mediterranean coast by a skilled staff of 12 artisans. They craft each pair of shoes with an old-world attention to detail that includes in-house embroidery, quilting and stitching as well as custom tanned leather. This allows the brand to cater to each retailer’s specific demands in with timely and consistent alacrity, with orders completed in an unheard-of 3 to 5 weeks. In 2011, Paul Mayer stepped out into Manhattan's Upper East Side with a new attitude, opening his flagship store at 1388 Third Avenue. The store which cleverly resembles a pink and black shoebox offers up to 150 shoe styles, including his popular ballerinas, exclusive designs and more. As an added bonus, shoppers have the chance of running into the designer, himself. Paul's sage shopping advice and style eye has made him the New York shoe lover's best kept secret. When not in New York, Paul can be found traveling to his myriad of stores across the country meeting his loyal clientele or vacationing in his favorite spot, the Royal Hawaiian on Waikiki Beach. 








Redken Creative Consultant Guido created a slick chignon for the Fall 2013 Christian Dior show. The hairstyle had a hint of1950's, but the wet-looking finish took it from mod to modern, helping to define the more refined looks we've been seeing from Christian Dior with Raf Simons now at the helm.


"We're seeing a lot of shine in looks this season - dry super-matte hair feels a bit flat to me, and shine helps breath life into a look. This chignon is tough, slick and powerful - the Redken control addict 28 hairspray used today is very high hold for a fairly hard finish, and the look is overall very elegant. The texture is what adds an element to an otherwise very uptown look - the glossy shine here makes it look like she was caught in the rain, or out all night, and adds a sexy, even slightly melancholy element. It is certainly a little bit of a 1950's look I suppose, but that's not really my inspiration- it's more about doing what's right for Raf and what's right for this collection." 


-Guido, Redken Creative Consultant




Create the Look:


1. Apply guts 10 root targeted volume spray foam to damp hair section by section from roots to end.

2. Partially blow-dry only the front section of the hair, pulling up from the roots with your fingers as you dry to give the style height at the crown. Leave the lengths of the hair damp and continue to style.

3. Using your fingers, part hair slightly off-center with your fingers.

4. Take the top section of the hair that you blow-dried and clip off to the side. 

5. Gather the rest of the hair into a high ponytail, secure with an elastic, and then twist into small chignon, pinning flat to the head as you twist.

6. Unclip the front section and separate into two on the left and right side of the part. Pull the left section back into the chignon wrapping it around and pinning as you go. Repeat with the right-side section.
7. Spray entire style with a generous amount of forceful 23
super strength finishing spray.
Photos Courtesy of Redken.





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