Whom You Know: DAYLIGHT: 67th Coffee Fest in Manhattan March 2013

Wednesday, March 20, 2013

DAYLIGHT: 67th Coffee Fest in Manhattan March 2013

Coffee Fest has now completed production of the 67th Coffee Fest trade show, the annual return to Manhattan, where we believe it should be every year! This IS the city that never sleeps, after all. Although Coffee Fest is well established with more than 21 years under its belt, it remains a top priority and primary objective to keep the programming extremely fresh and innovative. Coffee Fest New York 2013 debuted two professional competitions to the eastern US; America’s Best Espresso Competition and the DaVinci Gourmet America’s Best Coffeehouse Competition. Additionally, Coffee Fest New York featured the Eastern debut of Coffee Fest’s new Freshman Class; First Time Attendee Orientation Program which had more than 150 preregistered. The New Product Showcase received a face-lift and the educational program included 19 brand new classes. Whom You Know looks forward to featuring the brands exhibiting the highest level of excellence in the coming weeks.

Attendees from all over the U.S. and the world came to the Javits Center to partake in the educational offerings, the networking events, the Latte Art World Championship Open competition and sampled from over 170 exhibition booths. Once totaled, actual attendance was just over 3,200.

The Coffee Fest Product Showcase has received an online facelift and attendees now determine the Best New Product winners-this does not reflect the opinion of Whom You Know at all. Voting occurred online at www.coffeefest.com and the results were announced on Friday afternoon with awards presented to these manufacturers:

CONSUMABLE PRODUCTS

1st – DaVinci Gourmet – Fruit Innovations Lemonade Concentrate

2nd – Ceremony Coffee Roasters – Barrel Conditioned Series

3rd – Monin Gourmet Flavorings – Pina Colada Smoothie Mix

NON-CONSUMABLE PRODUCTS

1st – Avid Tap – Avid Tap

2nd – Visions Espresso Service – Powder Coated Steaming Pitchers

3rd – BeanSafe - The Coffee Storage Solution

Coffee Fest’s Latte Art World Championship Open featured 64 baristas in a head-to-head, bracket style, free pour latte art showdown. This 2013 World Championship Open had an Olympic feel with an astounding 26 competitors who traveled from Australia, Canada, Japan, China, Germany, Israel, Korea and Mexico to compete in New York. After three days of intense competition, the champions were named:

1st - Winning $2,000 and a 1st place Trophy – Cabell Tice–Thinking Cup–Boston, Massachusetts

2nd - Winning $1,000 and a 2nd place Trophy – Kenny Smith-Sunnergos Coffee Louisville, Kentucky

3rd - Winning $500 and a 3rd place Trophy - Shimoyama Nobumasa from Melbourne, Australia

Cabell Tice had never competed in Coffee Fest’s Latte Art World Championship Open competition previously. “To win this competition is truly like scaling the mountain, it is difficult, the level of expertise of all 64 of the competitors is off the charts” said Coffee Fest Show manager David Heilbrunn. To come from out of nowhere and win this competition on your first attempt is unheard of, the odds had to have been astronomical” Heilbrunn continued.

The NEW America’s Best Espresso Competition presented for coffee roasters is also a head-to-head, bracket style competition in which coffee roasters from the Eastern region of the U.S. and Canada showcased their espresso. A panel of Latte Art Competitors judged and evaluated one shot from each competitor based on the virtues of 1) Flavor Complexity, 2) Mouthfeel & Appeal, and 3) Aftertaste. Once the 124 shots were extracted, consumed, and evaluated the winners were:

1st – Winning a 1st place Trophy – Ceremony Coffee Roasters – Annapolis, Maryland

2nd – Winning a 2nd place Trophy – Coffee Labs Roasters – Tarrytown, New York

3rd – Winning a 3rd place Trophy – Flat Black – Boston, Massachusetts

Finally, the NEW DaVinci Gourmet, America’s Best Coffeehouse Competition Eastern Championship culminated at Coffee Fest New York. After undergoing a 30 day process of elimination by secret shopper evaluation and public vote, seven semifinalist coffeehouses from the eastern U.S. were chosen to come to compete in an on-site pop-up coffeehouse. Each coffeehouse brought a team of three to perform for thirty carefully selected and prepared judges. The emerging victors were:

1st – Winning $2500 and a 1st place Trophy – Peregrine Espresso from Washington, DC

2nd – Winning $1000 and a 2nd place Trophy – Mudhouse from Charlottesville, VA

3rd – Winning $500 and a 3rd place Trophy – Muggswigz Coffee & Tea co. from Canton, OH

All three professional competitions will continue at every Coffee Fest starting in Chicago June 7-9, 2013. Chicago will serve as the U.S. and Canada Central Regional Championship. Coffee Fest’s Latte Art World Championship Open will remain open to competitors both domestically and internationally. To apply for any of our upcoming competitions or for more details, visit the www.coffeefest.com.

Coffee Fest is a trade show catering to the specialty coffee and gourmet tea industries. For more about our shows or on the winners of our competitions present and future, visit www.coffeefest.com or become a fan at www.facebook.com/coffeefest. Coffee Fest’s next show is slated for Chicago, June 7-9, 2013, at the Chicago Navy Pier.

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