First Look - Matt Terry for NEW Calvin Klein Fragrance, Dark Obsession Highly Recommended by Whom You Know! CALVIN KLEIN FRAGRANCES REVEALS PROVOCATIVE ADVERTISING CAMPAIGN FOR NEW MEN’S FRAGRANCE “DARK OBSESSION” Seductive, Modern Campaign Features Calvin Klein Underwear Model Matthew Terry
Quite frankly, we've been obsessed with Obsession since it made its debut when Peachy was in we believe elementary school, and she made a beeline for the perfume counter at WestFarms Mall. There is little to us that is quite as exciting as the launch of a new OBSESSION and we do hope we are the very first to tell you about it! Fresh, modern and masculine, this is a must for men in the know everywhere who want to live on the cutting edge.
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH] and Calvin Klein Fragrances, a division of Coty Inc., today released the advertising campaign for Calvin Klein’s new fragrance, DARK OBSESSION for men, featuring model Matthew Terry. Mr. Terry, who has been featured in several recent campaigns for the house, was most recently seen in the attention grabbing Calvin Klein Underwear :30 commercial that debuted last month on the Super Bowl XLVII broadcast to an estimated audience of over 100 million viewers.
The provocative DARK OBSESSION campaign captures the intensely sexy, masculine confidence of the modern OBSESSION man. A print advertisement and on-line video will run in the U.S. and select global markets beginning in April 2013.
“OBSESSION revolutionized the prestige fragrance business and established a rich heritage of iconic, boundary-breaking fragrances for the Calvin Klein brand," said Thomas Burkhardt, Vice President, Calvin Klein Fragrances, Coty Prestige. “The latest addition to the OBSESSION family moves the brand heritage into a new era for today’s young, modern man.”
Tom Murry, Chief Executive Officer, Calvin Klein, Inc., added, “DARK OBSESSION is true to the legacy of the Calvin Klein brand, while also bringing its image forward. Targeting the contemporary male consumer, this new product launch helps further enhance and complete our robust fragrance portfolio.”
Shot in New York City, the campaign was conceived by Calvin Klein’s in-house global marketing and advertising agency, and captured by fashion photographer Dan Jackson.
Mr. Terry is a personal trainer from Pennsylvania who was discovered in 2011 after being named co-winner of the annual VMAN/Ford Model Search. His other recent global advertising campaigns were for Calvin Klein Underwear Bold and Calvin Klein Jeans for Spring 2012.
DARK OBSESSION for men is a bold, modern Oriental that reinterprets the original 1986 OBSESSION for men fragrance with a powerful masculinity and intense sensuality. The new scent will be available in the U.S. and select global markets beginning in March 2013.
Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass, G.H. Bass & Co., Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
Coty was created in Paris in 1904 by François Coty, who is credited with founding the modern fragrance industry.
Today, Coty Inc. is the new emerging leader in beauty with annual net sales of $4.5 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed a portfolio of notable brands that compete in all key distribution channels across both prestige and mass markets, and in over 130 countries and territories. Coty Inc.’s top 10 brands include such globally recognized brands as adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.
For additional information about Coty Inc., please visit coty.com.
VIDEO & PRINT ADVERTISING IMAGE CREDIT: © 2013 Dan Jackson
DARK OBSESSION :30 VIDEO – TO VIEW:
