All Columns in Alphabetical Order


Monday, March 4, 2013

Introducing Redken's CHROMATICS Beyond Cover: Take Gray Coverage to the Next Level with NEW CHROMATICS Beyond Cover

Age-defying Permanent Color with Zero Ammonia

Go beyond traditional haircolor with NEW CHROMATICS Beyond Cover. Experience Redken’s first fashion-focused haircolor created for consumers with 75% or more gray. After just one service, CHROMATICS Beyond Cover leaves hair 2X Fortified#, 2X Smoother#, with zero ammonia, zero odor and 100% gray coverage so hair looks and feels healthier, from the inside out.

"I have so many gray-haired clients who want the best coverage and the latest technology. Thanks to CHROMATICS Beyond Cover, I can provide my clients with complete coverage, while smoothing and fortifying their hair. It’s the best kept secret on the red carpet!" says Tracey Cunningham, Celebrity Colorist and Redken Creative Consultant for Color.

NEW CHROMATICS Beyond Cover is powered by ODS2 (Oil Delivery System) + Protein Extract and Argan Technology to infuse every strand with high-fashion color that stays true-to-tone, even on high percentages of gray. The result is youthful-looking hair with high-fashion, color, body, movement and shine.

With CHROMATICS Beyond Cover, consumers experience all the benefits of Chromatics:

Zero Ammonia, Zero Odor
2X Fortified hair than before coloring
4D Color resultWith the added benefits of:

2X Smoother hair: smoothes out brittle, wiry hair
Pre-blended shades for easy application and high fashion dimensional reflect to compliment mature skin tones.
100% multidimensional Gray Coverage
Maintain your beautiful color at home with Pureology for guaranteed longer lasting haircolor or with the Redken Color Extend regimen.

To locate a Redken salon please log on to redken.com. For further information, please contact us at the information listed above. For more information visit Redken.com, Like Redken on Facebook or follow us on twitter @Redken5thAve.

Back to TOP