Whom You Know: Pureology Introduces Reviving Red, Haircare for Red and Copper Colour-Treated Hair

Wednesday, March 13, 2013

Pureology Introduces Reviving Red, Haircare for Red and Copper Colour-Treated Hair

Pureology knows that red hair requires extra care, as red and

copper haircolour shades fade faster than other shades. From strawberry blonde to mahogany

and everything in between, Pureology is excited to introduce Reviving Red, the first oil-infused

system specifically designed to restore, protect and illuminate all shades of red and copper

colour-treated hair. The Reviving Red system maintains the vibrancy of red and coppers, even

after 30 washes*!

"As a redhead myself, I understand what my clients' issues are with maintaining the vibrancy

of their red. With Pureology's new Reviving Red system, I can attest to my haircolor's lasting

radiance and vibrancy to all of my clients firsthand," says Ruth Roche, Pureology Artistic Ambassador.

The Reviving Red system of concentrated oil-infused formulas delivers protective Jaljala oil and

Lycopene extract to help prevent colour bleeding and fading. The Reviving Red system also

features the Oleo Antifade Complex, exclusive to the Pureology Oil-Care segment, which is

composed of a powerful blend of sunflower oil to replenish hair's natural lipid layer and sunflower

seed extract to protect hair from free radical aggressors. The result is multiplied colour vibrancy

and longer lasting hair colour, guaranteed.

This system includes a full range of products that are designed to not only preserve hair colour

from root to ends with a shamp'oil, conditioner and illuminating caring oil, but also maintain colour

radiance even longer via colour depositing conditioning treatments.

Replenish

Concentrated Shamp'Oil maintains vibrancy and replenishes hair while delivering 4X the active

ingredients to drastically replenish the protective lipid layer and seal the cuticle.

Condition

Reflective Condition detangles and helps restore the fiber

Shine

Illuminating Caring Oil noticeably increases vibrancy and shine of red and copper shades

Enhance

Reviving Red Red Reflect Enhancer colour depositing conditioning treatments infuse hair with

red tones, while Reviving Red Copper Reflect Enhancer colour depositing conditioning treatment

infuses hair with copper tones, between salon visits. When used weekly after Reviving Red

Shamp'Oil, they provide optimum colour retention, shine and salon fresh looking colour vibrancy.

*When using Reviving Red Shamp'Oil daily + Red or Copper Colour Depositing Treatment weekly

About Pureology Serious Colour Care

Pureology offers a complete collection of haircare and styling products that enhance and protect

colour vibrancy while ensuring improved condition and healthy shine. From concentrated

Zero Sulfate® Shampoos to our conditioners, masques and stylers, each and every product

contains the exclusive Anti Fade Complex® to maximize colour retention from start to finish

and deliver our promise of Longer Lasting Hair Colour GUARANTEED!® For more information

visit Pureology.com and like Pureology on Facebook. Please note, Pureology products can

only be guaranteed authentic when purchased from a salon. We request that you do not credit

drugstores, "beauty websites" or other unauthorized retailers.

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/