Whom You Know: Fresh Origins Announces Collaboration to Discover and Cultivate Unique and Endangered Edibles America’s Leading Producer of MicroGreens Partners with World Botanical Explorer Joseph Simcox and Food Researcher Irina Stoenescu

Sunday, May 5, 2013

Fresh Origins Announces Collaboration to Discover and Cultivate Unique and Endangered Edibles America’s Leading Producer of MicroGreens Partners with World Botanical Explorer Joseph Simcox and Food Researcher Irina Stoenescu

Fresh Origins, America’s leading producer of MicroGreens and Edible Flowers, is pleased to announce its exclusive North American partnership with world botanical explorer Joseph Simcox and food researcher and strategist Irina Stoenescu. With a growing demand from chefs for interesting and unusual foods, the goal of this unique collaboration is the introduction of extraordinary edibles that will bring new flavors and ideas in food to the culinary world.

Mr. Simcox is one of the world’s foremost food plant explorers, seeking out not only species that are new to science, but also rare varieties that have been overlooked or even forgotten. “These treasured edibles with their immense diversity are indeed the source of intrigue and amazing taste experiences,” says Simcox, with whom Fresh Origins will now bring previously unobtainable plant varieties to the modern culinary world.

And with her global experience investigating the historical and cultural use of edible plants, Ms. Stoenescu brings to Fresh Origins a perspective that is sure to fascinate chefs and their guests. With an aptitude for uncovering the history of food and how it shapes culture, Ms. Stoenescu is uniquely situated to provide the story behind each introduction, as well as recipe ideas suited to their respective culture and traditions.

Fresh Origins is committed to the discovery and cultivation of these amazing hidden culinary treasures that exhibit new flavors, interesting forms and unique colors.

“We are eager to embark on this edible adventure with Joseph and Irina to see what delicious varieties await our discovery around the globe,” says David Sasuga, founder of Fresh Origins. “Fresh Origins is excited to inspire our clients with the most extraordinary edibles for their culinary creations.”

About Fresh Origins

Fresh Origins is America’s leading producer of MicroGreens and Edible Flowers. Combining the benefits of an ideal climate with a deep passion for quality and innovation, Fresh Origins products are sought after by the finest restaurants and top chefs nationwide. In 2013, Fresh Origins is partnering with U.S. retailers to offer select products for home cooks to enjoy as well. Visit www.freshorigins.com for more information and recipes, and find the brand on Facebook and Twitter.

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