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Monday, May 27, 2013

White Coffee Organic French Roast Highly Recommended by Whom You Know! We are Happy To Kick off Coverage of this Multi-Generational Family Brand

Like many New Yorkers on the go, I just can't get going in the morning without a good cup of coffee. But with so many options out there, how is a girl to choose which coffee to have? Luckily, Long Island City-based White Coffee makes that decision a lot simpler. Dating back to 1939, White Coffee has long been providing the finest quality coffee to New York area residents. Family-run since its inception, White Coffee prides itself on maintaining the highest standards of quality and providing stellar customer service, a winning combination. I recently had the joy of trying their Organic French Roast, and I was very impressed. Dark and flavorful, with just a hint of smokiness, this rich roast is a great way to start the day. It is strong without being bitter, and I found it the perfect remedy for my early morning blues! And, even better, all of White Coffee's organic coffees are allergen-free, gluten-free, and non-GMO - so you can feel even better about drinking them!

A well-known name, and a popular brew, this bean. White Coffee give it to us in their new collection of Organic selections, and as a dark bean, it lives up to it's reputation. There's a little graph on the front of each package of White Coffee that designates its "strength". From light to dark, there's a little arrow and an ombre scale that allows for instant definition. This helps in your selection, but feel free to blend your own, using several of White Coffees roasts, and making them your own. Their French Roast is fruity, and the natural flavor is strong. There's a light touch of woody, and a sense of the roast in this blend. Perfect for mid-afternoon, or after dinner, the French Roast will warm the heart of any dark coffee fan in your group. A definite 4 star blend, the French Roast will be a favorite at brunches everywhere. Look for White Coffee's products on your supermarket shelves, and become familiar with all of their blends.

Everyone knows that coffee is what makes the world go round. No day should start out without a cup or two. That being said, I like good coffee, with flavor and taste. White Coffee delivers quality in every cup. Established in 1939, this family run and certified woman owned business has been producing the finest coffee to New Yorkers for decades. White Coffee Organic French Roast really knocked my socks off. This coffee is full of rich flavor, a bit bold and perfect for the picky coffee drinker in your life.

White Coffee’s French Roast is a good choice for either drip or espresso makers. If you like your coffee to have a commanding, yet refined presence, I recommend trying White Coffee’s French Roast. It made me think of all the wonderful catered dinner parties I attend which end with coffee which is “so so”. Next time you’re hosting a formal dinner party and serving coffee, I highly recommend securing some of this delicious French Roast as the perfect ending to a thoughtfully crafted meal. This coffee will stand up to the most luxurious of breakfasts as well. This organic blend is slightly smoky to the nose, a smokiness which is also clearly present in the palate. Despite the darkness of the brew, it has a smooth finish without bitterness. In all, White Coffee’s French Roast is surprisingly different – not your “run of the mill” French Roast.

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In 1939, when David White, father of Irwin, grandfather of Gregory and Jonathan, founded his coffee business with some partners, the company specialized in office coffee supply and was known as the White-Kobrick Coffee Co. When White-Kobrick Coffee was formed in 1939, the company specialized in office coffee supply, gradually moving into food service. In 1943, David White went solo and changed the name of his operation to the White Coffee Corp. In 1950, David’s son Irwin joined the company and as coffee consumption continued to climb throughout the 1950s so did the fortunes of White Coffee.

In the 1970s, as coffee consumption declined, they dedicated themselves to a category they would help create: specialty coffee. During this period, White Coffee began giving educational seminars. Irwin White and his wife (and current company president) Carole and their colleagues began teaching people about the intricacies of coffee and the coffee business. At the same time, White Coffee's food service business expanded dramatically.

Carole White became president of White Coffee in 1992. Jonathan and Gregory White, third generation family members, continue White Coffee's reputation for the finest quality products, innovative products annd packaging, aggressive marketing programs, a complete assortment of teas and other complimentary items, and the personal commitment and involvement to insure every customer's satisfaction.


White Coffee tells us:

Established in 1939, White Coffee is a third generation women owned own roasting facility. We have been a pioneer in the specialty coffee industry for over 35 years. We pride ourselves on adhering to the highest levels of quality to create only the best coffee blends. As third generation importers of fine Arabica coffee, sampling beans from all over the world to fine the best and most flavorful to produce the highest quality of coffee. 

Today, we continue to be industry leaders in sourcing and roasting the finest coffees available. This led us to produce our Organic Naturals line. We wanted a natural product and worked tirelessly to develop 100% organic coffee blends with natural not artificial flavoring, that is also gluten free, gmo-free, and allergen free. 

Our entire Organic Natural line is 100% organic coffee. Our Breakfast Blend is a medium roasted coffee to develop a smooth yet bold flavor. Our Full City Roast is slowly dark roasted blend that has a rich flavor. Our Peruvian is also slowly roasted dark to create a full bodied flavor. Our French Roast is dark roasted for a deep and silky flavor. Our Mexican High Grown is lightly roasted to create a smooth blend with a great finish. Our Rainforest Blend is a medium blend that has a subtle richness for a delightful taste. 

Our naturals of the Organic Naturals line are naturally not artificially flavored. Our Chocolate Morsel is a medium roast to allow the deep rich chocolate flavor to stand out. Our Hazelnut is a medium roast with a smooth and nutty hazelnut with a clean finish. Our French Vanilla is a medium roasted coffee with a sweet and creamy French vanilla flavor. Our Sea Salt Caramel is also a medium roasted coffee with a subtle sea sat finish that accentuates the buttery caramel flavor.

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