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Monday, May 27, 2013

White Coffee Organic Full City Roast Recommended by Whom You Know

If you're looking for a rich, high-quality coffee to try, Long Island City-based White Coffee has the solution for you! This family owned and operated company has operated continuously since 1939, and with their focus on high quality coffee and excellent customer service, it's easy to see why. Their coffee beans are purchased directly from the source, tested for quality both before and after purchase, roasted using state-of-the-art computer processing, and put through extensive post-roasting analysis and expert tasting to ensure consistently high quality. They have recently come out with a line of certified organic coffees, which are all completely allergen-free, gluten-free, and non-GMO. The Organic Full City Roast is simply an outstanding coffee. It boasts a rich and full flavor without any harshness or bitterness, and it really goes down easy! Perfect for those tough early morning hours or an afternoon pick-me-up!

From a company that's been doing coffee since 1939, you would expect only the best. White Coffee has been selecting, roasting and marketing coffee since then, and they know their business. Just launched, their Organic collection of full flavored beans, is absolutely sure to delight the noses and palates of coffee drinkers everywhere. The Full City Roast is a medium to dark blend, with a sweet note to the brew. I'm giving it 4 1/2 stars, and loving every starry moment. There is a creamy, smooth taste to this coffee that will blend with any milk or cream in a special way. Alone, it stands in the spotlight, with no sugar, no addition at all, and gives you what every coffee should give: that "ahhhh" feeling. The brew is like velvet, with a rounded palette of flavor. Knowing that it's an organic bean, and sold by a local company makes this even more delightful, cup by cup. Once you see this coffee on shelves, you'll be happy to make its acquaintance. White Coffee lends it's talents to many a collaboration, and you may be drinking their brews in restaurants, or maybe in your office. Now, take it home, and love it all the more.

Coffee is one of the great joys in life. Let's be honest you know you are just like me and have two cups, OK, three cups everyday. There is nothing worse than mediocre coffee. Thank goodness White Coffee has entered my life. This delicious organic coffee makes my mouth happy. I love the Organic Full City Roast; it sincerely is what real coffee should taste like. The Full City Roast is a darker blend, not as extreme as White's French Roast but still loaded with great taste. I also love that White Coffee is all natural and non-gmo. Try a cup today.

Once I cut into the air tight bag of White Coffee's Organic Full City Roast, the coffee’s full aroma led me on the beginning of a sensory journey.  I knew that I was about to enjoy a delightful cup of coffee from the opening scent and robust notes I detected. As an espresso drinker, it remained to be seen whether Full City Roast had the depth and boldness I look for in my coffee. I brewed the coffee as is, without finely grinding it, it in my espresso maker. This coffee was sublime, complex and rich in flavor without bitterness. The combination of White Coffee’s “Full City Roast” taste, aroma and color are difficult to find in packaged coffee. Add to the coffee’s perfection the fact that White Coffee is a woman-owned company, and I have all the reasons I need to become a devotee of the brand and its Full City Roast.

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In 1939, when David White, father of Irwin, grandfather of Gregory and Jonathan, founded his coffee business with some partners, the company specialized in office coffee supply and was known as the White-Kobrick Coffee Co. When White-Kobrick Coffee was formed in 1939, the company specialized in office coffee supply, gradually moving into food service. In 1943, David White went solo and changed the name of his operation to the White Coffee Corp. In 1950, David’s son Irwin joined the company and as coffee consumption continued to climb throughout the 1950s so did the fortunes of White Coffee.



In the 1970s, as coffee consumption declined, they dedicated themselves to a category they would help create: specialty coffee. During this period, White Coffee began giving educational seminars. Irwin White and his wife (and current company president) Carole and their colleagues began teaching people about the intricacies of coffee and the coffee business. At the same time, White Coffee's food service business expanded dramatically.



Carole White became president of White Coffee in 1992. Jonathan and Gregory White, third generation family members, continue White Coffee's reputation for the finest quality products, innovative products annd packaging, aggressive marketing programs, a complete assortment of teas and other complimentary items, and the personal commitment and involvement to insure every customer's satisfaction.




White Coffee tells us:

Established in 1939, White Coffee is a third generation women owned own roasting facility. We have been a pioneer in the specialty coffee industry for over 35 years. We pride ourselves on adhering to the highest levels of quality to create only the best coffee blends. As third generation importers of fine Arabica coffee, sampling beans from all over the world to fine the best and most flavorful to produce the highest quality of coffee. 

Today, we continue to be industry leaders in sourcing and roasting the finest coffees available. This led us to produce our Organic Naturals line. We wanted a natural product and worked tirelessly to develop 100% organic coffee blends with natural not artificial flavoring, that is also gluten free, gmo-free, and allergen free. 




Our entire Organic Natural line is 100% organic coffee. Our Breakfast Blend is a medium roasted coffee to develop a smooth yet bold flavor. Our Full City Roast is slowly dark roasted blend that has a rich flavor. Our Peruvian is also slowly roasted dark to create a full bodied flavor. Our French Roast is dark roasted for a deep and silky flavor. Our Mexican High Grown is lightly roasted to create a smooth blend with a great finish. Our Rainforest Blend is a medium blend that has a subtle richness for a delightful taste. 




Our naturals of the Organic Naturals line are naturally not artificially flavored. Our Chocolate Morsel is a medium roast to allow the deep rich chocolate flavor to stand out. Our Hazelnut is a medium roast with a smooth and nutty hazelnut with a clean finish. Our French Vanilla is a medium roasted coffee with a sweet and creamy French vanilla flavor. Our Sea Salt Caramel is also a medium roasted coffee with a subtle sea sat finish that accentuates the buttery caramel flavor.

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