ETERNITY AQUA BY CALVIN KLEIN FOR WOMEN HIGHLY RECOMMENDED BY WHOM YOU KNOW-BRING THE OCEAN TO YOU IN MANHATTAN!
It's not easy to catch a wave when you're working on top of the world in Manhattan (where were the Beach Boys talking about?)...but thanks to Calvin Klein, you can catch one in a bottle: namely, Eternity Aqua. Since the day she started wearing this, Peachy Deegan has gotten compliments left and right everywhere she goes. Maybe it helps that she is an Aquarius...This is a versatile, fantastic fresh scent that is equally intoxicating for day or night, and light enough that it is not going to seem like it's too much.
natural sophistication and confidence – the relaxed side of the ETERNITY woman.
every woman in Manhattan needs more relaxation...so if you're a man reading this, note it makes a great gift for any woman in your life, whether it's your sister or your girlfriend.
elegant, modern and sexy.
an effortless approach to life and love.
refreshing – sensual – pure
fragrance: aquatic floral
ETERNITY AQUA is inspired by the essence of femininity in all its ease. sexy and refreshing, the fragrance is like a clean, crisp ocean breeze.
ETERNITY AQUA bursts open with juicy apple, apricot pulp and rejuvenating cucumber water. the heart keeps the tradition of ETERNITY with a contemporary white floral bouquet, and dries down to a warm sensuality with sundrenched woods and transparent musk.
top: white peony, pink lady apple, cucumber water, apricot pulp
mid: tiare, magnolia, gardenia, jasmine
dry: sundrenched woods, cedarwood, transparent musk
the ETERNITY AQUA bottle is a tall, slender interpretation of the ETERNITY signature bottle. a gradient of deep blue and vibrant turquoise cascades up the bottle to a clear cap.
the outer packaging was inspired by a deep blue pool, featuring the same blue gradient as the bottle, gradually lightening from bottom to top. the carton also has a pearlescent shimmer that adds a polished refinement.
fresh and modern, the advertising imagery brings to life the easy sophistication of ETERNITY AQUA. the campaign features edita vilkeviciute and ben hill relaxed, lounging by a blue infinity pool overlooking the ocean, perfectly capturing the aquatic heart of the brand.
advertising specs:
creative agency: crk advertising
creative director: jean mccartney
talent: edita vilkeviciute
ben hill
photographer: mario sorrenti
stylist: george cortina
hair: bob recine
makeup artist: aaron de may
location: puerto vallarta, mexico
