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Sunday, June 23, 2013

ETERNITY AQUA BY CALVIN KLEIN FRAGRANCE OF THE SUMMER FOR MEN SAYS WHOM YOU KNOW! A MUST FOR MEN EVERYWHERE!

Summer is here, and we have done research on how to best cool off!  Everyone wants to be at their best in this heat that we hear will hit 90 degrees in a matter of hours, and Calvin Klein has got a winner in Aqua-the one you wear, not the one you drink!  How fantastic it would be if this fragrance was put into one of the fountains here.  Causal elegance, the refined side of the ETERNITY man is you, men: 
Self assured and masculine.  Absolutely ideal for summer, and a fragrance men everywhere need in their laid-back routine is Eternity Aqua. 
Easy confidence and effortless charm…what every woman wants!  Let this intoxicating light scent envelop your senses.  Every corner you turn in Manhattan in this sweltering heat you will wish every man in sight possessed the scent of Eternity Aqua...Peachy is dreaming of this!

The fragrance
Confident Sophisticated Relaxed 
ETERNITY AQUA is inspired by the freshness of the ocean and elegance of a confident, refined man.   If you're a man of Manhattan, Calvin Klein brings the ocean right to you in this distinguished bottle.  
ETERNITY AQUA is a modern aquatic woody fragrance that is calm, cool and collected that leaves a lasting impression with a watery surge of chilled cucumber.  The heart reflects the timeless elegance of lavender and draws you in with the warmth of sandalwood. Drenched green leaves run throughout the fragrance adding an aquatic depth.  
You'll have classic panache in scent and in spirit, even if you are among us in the concrete jungle!

Top: Chilled Cucumber, Citrus Cocktail, Water Lotus, 
Drenched Green Leaves

Mid: Szechuan Pepper, Mirabelle, Lavender, White Cedarwood

Dry: Sandalwood, Guaiac Wood, Patchouli, Musks

The bottle is the iconic ETERNITY for men bottle designed with a deep blue color scheme and a new logo treatment. The carton is a light blue inspired by the ocean, which complements the bottle.

for more information please visit www.calvinkleinfragrances.com

The concept for ETERNITY AQUA is the refined side of the ETERNITY man, lounging outdoors with an effortless elegance. Sitting by the pool, gin and tonic in hand, relaxed and confident.

Advertising Specs
Creative Agency: Laird + Partners
Creative Director: Trey Laird
Talent: Ben Hill
Director/Photographer: David Sims
Stylist: Karl Templer
Hair/Makeup Artist: Garren / Diane Kendal
Location: Hamptons, NY


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