Whom You Know: UNIQUE MARKET EXPERIENCE, NATURAL PRODUCTS EXPO EAST EMBRACES ENTREPRENEURIAL SPIRIT, PRINCIPLES OF CONSCIOUS CAPITALISM Event Recognizes, Emphasizes “Cultural and Social Movement” that Drives the Market

Friday, June 7, 2013

UNIQUE MARKET EXPERIENCE, NATURAL PRODUCTS EXPO EAST EMBRACES ENTREPRENEURIAL SPIRIT, PRINCIPLES OF CONSCIOUS CAPITALISM Event Recognizes, Emphasizes “Cultural and Social Movement” that Drives the Market

Natural Products Expo East, the East Coast’s largest natural, organic and healthy living trade event, today declared its commitment to help every affiliated brand, entrepreneur or buyer incorporate and implement the principles defining conscious capitalism and influence social change within their business model.

The event is expected to draw more than 22,000 industry members to the Baltimore Convention Center, September 25-28.

“As a trade event, Expo East is the ideal setting for buyers to network and engage one-on-one with the brands they sell,” said Natural Products Group Show Director Adam Andersen. “But it’s also an active hub of shared values, common goals and grassroots activism.”

Many of the industry’s most notable and socially conscious brands will be exhibiting at Natural Products Expo East, including: Aubrey Organics, Small Planet Foods, Bob’s Red Mill, and Quinn Popcorn.

More than 400 first-time exhibitors, including Cottage Lane Kitchen, Hemp Naturals, and Suja Juice are expected to launch new products, including many in the NEXT Pavilion at Expo East, a testament to the dynamic growth of the healthy lifestyle market across all channels and categories.

Dr. Raj Sisodia, a global leader in the Conscious Capitalism movement, will deliver the keynote address at Expo East. He will speak to a business approach that yields not only a successful enterprise but also a meaningful vocation and potential for social change.

“The business philosophy of Conscious Capitalism is deeply relevant for natural product companies. In today’s rapidly evolving world, it matters greatly not only what we produce but also how we run our businesses. Conscious businesses are driven by a higher purpose, built on love and care rather than fear and stress, and create multi-faceted value for all stakeholders,” said Dr. Raj Sisodia.

Additional event highlights will include:

• Debut of the NEXT Accelerator program, the only “product-to-shelf workshop” program of its type in the natural market, featuring fundraising, manufacturing, distribution, branding, sales and marketing topics.

• The Expo East education program features insights from natural products industry experts, up-to-the-moment data, trends and product analysis.

• blogger town, a robust social and digital destination serving in-person education to propel any online presence.

• The Retailer Workshop returns, featuring three compelling education tracks providing cutting-edge trends and store-level advice from leading industry experts.

About Natural Products Expo East

Natural Products Expo East, produced by New Hope Natural Media, a division of Penton Media, is the largest natural, organic, and healthy products trade show on the East Coast. Natural Products Expo East is ranked as one of the top 200 trade shows in the U.S.

About Penton

For millions of business owners and decision-makers, Penton makes the difference every day. We engage our professional users by providing actionable ideas and insights, data and workflow tools, community and networking, both in person and

virtually, all with deep relevance to their specific industries. We then activate this engagement by connecting users with tens of thousands of targeted providers of products and services to help drive business growth. Learn more about our company at www.penton.com.

Penton is a privately help company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.

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