Whom You Know: Advertising Week Partners with the International CES® to Expand Branding Content Program highlights disruptive innovation as content focal point for 2014

Tuesday, September 24, 2013

Advertising Week Partners with the International CES® to Expand Branding Content Program highlights disruptive innovation as content focal point for 2014

The Consumer Electronics Association (CEA)® today announced a partnership to bring what now becomes the third global edition of Advertising Week to the 2014 International CES, the world’s global gathering place for all who thrive on the business of consumer technology. Advertising Week at CES will include the signature blend of thought leadership by day and show business by night. The CES edition of Advertising Week will also include a special leadership breakfast series and customized marketing-focused tours of the exhibit floor. The thought leadership conference track is part of theBrand Matters program at the 2014 CES, sponsored by MediaLink, where advertising and marketing professionals can experience the transforming innovations that are critical to the future of their industries. Owned and produced by CEA, the 2014 CES runs January 7-10, in Las Vegas, Nevada.

Advertising Week’s thought leadership presence at CES will begin with a conference track on Monday, January 6, 2014. The Seminars will feature an integrated offering blending clients, creatives and media executives who will discuss topics, including disruptive innovation, data, mobile, social media, native ads, start-ups, the convergence of content, technology and distribution, and digital video.

“Brands play an increasingly important role in the consumer electronics space. We saw this dynamic first-hand at the 2013 CES, where more than 5,000 advertising and marketing executives experienced how technology innovation impacts their brands’ marketing performance,” said Karen Chupka, senior vice president, International CES and corporate business strategy. “We expect an even bigger Brand Matters program this year. We welcome Advertising Week to the 2014 CES stage and look forward to hearing about how next generation technology will transform brand strategy in the year ahead.”

"Disruptive technology is dramatically re-shaping the advertising, marketing and media ecosystem,” said Matt Scheckner, executive director of Advertising Week. “CES is the nexus of technology and Advertising Week is thrilled to forge an alliance with CEA to help our industry navigate through the turbulent technological landscape."

The 2014 CES will feature more than 3,200 exhibitors unveiling the latest products and services across the entire ecosystem of consumer technologies. For more information on the 2014 International CES, visitCESweb.org.

Note to Editors: The official name of the global technology event is “International CES.” Subsequent references to the show can be shortened to “CES.” Please do not use “Consumer Electronics Show” to refer to the International CES.

About Advertising Week:

Since its creation in 2004, Advertising Week has drawn more than a million participants from around the world to New York City for a week long think-tank comprised of over 275 different distinct programs that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of The Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries. In 2013, Stillwell Partners, which produces Advertising Week, launched Advertising Week Europe in London. Advertising Week Europe returns to London March 31 – April 4, 2014.

About CES:

The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $203 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online atwww.CESweb.org and through social media: .

UPCOMING EVENTS

CES Unveiled LONDON

October 1, 2013, London, UK

CES Unveiled PARIS

October 3, 2013, Paris, France

CES Unveiled TEL AVIV

October 7, 2013, Tel Aviv, Israel

2013 CEA Industry Forum

October 20-23, 2013, Los Angeles, CA

17th Annual CEO Summit

October 23-25, 2013, Rancho Palo Verdes, CA

CES Unveiled NEW YORK

November 12, 2013, New York, NY

CES Unveiled LAS VEGAS

January 5, 2014, Las Vegas, NV

2014 International CES

January 7-10, 2014, Las Vegas, NV

Recent Testimonials by Brand Ambassadors on their Experience with Whom You Know

"I work with Peachy Deegan because she's prolific at what she does. She's a hard worker, she's thoughtful and she's tasteful at what she writes which is very important. Peachy gets the facts correct, and just that alone is worth its weight in gold."

-Edward Tricomi, Master Stylist and Owner of Warren-Tricomi
https://warrentricomi.com/

"No one has yet to express their taste for our cuisine better than Peachy Deegan on Whom You Know. Thank you for transforming our flavor into words, unlike any other before.
Sometimes WHOM YOU KNOW, really makes a difference and Ammos Estiatorio is grateful to know Peachy Deegan!"
-
Dimitris Nakos, Founder and Owner of
Ammos Estiatorio
https://ammosnewyork.com/

“Whom You Know has done an amazing job of featuring our company over many years [seven]. Peachy has worked tirelessly to create a well-curated selection of topics and brands that are clearly of relevance to her growing audience of readers. Her articles are filled with great insights based on first-hand experience. She does her research, knows her business and is a pleasure to work with!”

-David Sasuga, Owner of Fresh Origins Microgreens
www.FreshOrigins.com

"Peachy Deegan has the pulse of the nation and highlights exceptional opinion leaders in more than 23,000 inspiring and entertaining posts. Her 100,000 twitter followers are a true testimony to Peachy’s ability to inspire, motivate and entertain. She is a feminine force to be reckoned with and an exemplary example of an influential voice in today’s world."

-Mica Mosbacher, author of the new book The Hurricane Factor: Stormside Patriots and tv political commentator

"It was an honour to be chosen for Movers and Shakers by Peachy Deegan. The questions in the interview were intelligent and insightful and I thoroughly enjoyed answering them. The reaction to the interview has been overwhelmingly positive and has helped bring my art practice to a wider audience."
-Damien Flood, Internationally Acclaimed Artist
http://www.damienflood.ie/

"We were so fortunate to hit Peachy’s radar. Her review of our Warmies was spot-on and came at a great time in our company’s early history.
Peachy has such a strong relationship with her readers. She provides honest and real comments; she is truly a trusted source in a very large circle
of consumers."
-Scott Wehrs
President
Intelex U.S.A.
http://www.intelexusallc.com/

"We at Primola love working with Whom You Know and are proud to have been a highly-ranked Manhattan restaurant by Peachy Deegan since 2012, and are featured seasonally. We appreciate the fantastic work Peachy does highlighting our cuisine with her sublime writing style and the whole neighborhood of the Upper East side. Also, we are glad that she has started a Made in Italy column! If you have the opportunity to be considered for review, we'd highly recommend working with her."
-Giuliano Zuliani, Owner of Primola Restaurant
https://www.facebook.com/Primola-Canaletto-restaurants-NYC-135616799831091

"
Peachy Deegan is a gem. She is wonderful to feature our Irish brands in 'Whom You Know'! The articles are beautifully and passionately presented, bringing products and brands to life, making both relevant and fun for her many faithful followers to read. I am immensely proud for our hand-crafted products to be included in this venue!"

-
Bill Follett
President, Belleek Group North America
www.Belleek.com

"As you know from my past features, Peachy Deegan and I were in the same class at Boston College prior to either of us becoming entrepreneurs. When we played together on the BC Alumni softball team in Central Park years ago, she mentioned she could not find a great dentist in Manhattan and could often be found networking on her phone in the outfield hiding from the ball. She was my second patient ever in 2006 when I opened my dental practice; I was one of the first sponsors on Whom You Know and the first Mover and Shaker featured in 2009 and have worked with her continuously since. She's even talked her friends that are doctors into being my patients, and they subsequently send their hospital colleagues. I don't know anyone that is as great of a networker and writer as Peachy, nevermind that she is upstanding and always good for her word. Cosmopolitan Dental is so happy to be in the company of the caliber of major brands she works with today, and although she will tell you a million ways to get your teeth dirty between Peachy's Picks, Terrific Takeout and Peachy's Pantry, Peachy Deegan will tell you there is only one way to get your teeth clean!"
-Dr. Garo Nazarian, Founder and Owner of Cosmopolitan Dental
http://cosmopolitandental.com/