Whom You Know: DOWNTOWN Calvin Klein Essential For Your Fall Fragrance Collection & Highly Recommended by Whom You Know. Even Uptown Girls Love It! Bravo Calvin Klein Also For Featuring Rooney Mara in the Campaign!!

Friday, October 11, 2013

DOWNTOWN Calvin Klein Essential For Your Fall Fragrance Collection & Highly Recommended by Whom You Know. Even Uptown Girls Love It! Bravo Calvin Klein Also For Featuring Rooney Mara in the Campaign!!

down ∙ town:

it’s a mindset,

urban and original.

my own world, no rules.

it’s just me.

DOWNTOWN Calvin Klein

the new fragrance for her

even uptown girls will love it!

And they do.

Calvin Klein is one designer who has mastered the fragrance market, and it's always an exciting day when a new one is introduced to the CK collection. The evocative scent of Downtown has a lovely edge to it that we believe is widely appealing, and the top on the bottle is genius-the hollow to it is so creative. The pink is upbeat as well, bringing a positive feel to autumn. We admire Rooney Mara's work tremendously as an actress and think she is one of the best campaign selections Calvin Klein has made to partner with in their marketing history. Downtown is a must to add to your collection, and if you're shopping for gifts this fall, it makes an excellent one. It's absolutely the new modern classic from the brand we love, Calvin Klein.

Original – modern – real

fragrance: floral, woody

DOWNTOWN Calvin Klein balances feminine woods and a soft, floral scent to create a confident, modern fragrance with a unique signature and an unexpected edge.

the DOWNTOWN Calvin Klein fragrance opens with bright top notes of Italian cedrat, bergamot and Tunisian neroli. for the middle notes, a contrast of pink peppercorn dusted over violet leaf and gardenia petals enhances the feminine sophistication. a dry down of Texan cedarwood with touches of incense, vetiver and warm velvet musks leaves an unmistakable, confident and sensual attitude.

top: Italian cedrat, bergamot, Tunisian neroli, green pear, watery plum

mid: pink peppercorn, violet leaf, gardenia petals

dry: Texan cedarwood, incense, vetiver, velvet musks

bottle & packaging

DOWNTOWN Calvin Klein features a light pink bottle with a natural curve that is simple and feminine. A striking silver cap with a unique hollow design and bright fuchsia accent adds an electrifying, modern edge.

The design concept is carried through to the outer packaging with a Mylar fuchsia carton that represents a strong femininity. A circular texture inspired by the cap conveys the individuality and uniqueness of the DOWNTOWN Calvin Klein woman.

eau de parfum spray 30ml/1.0oz $45

eau de parfum spray 50ml/1.7oz $65

eau de parfum spray 90ml/3.0oz $80

eau de parfum rollerball * 10ml/0.33oz $19

body lotion 200ml/6.7oz $43

body wash 200ml/6.7oz $38

body mist 150ml/5.0oz $27

the DOWNTOWN Calvin Klein line will be available at department and specialty stores nationwide beginning September 2013.

*available beginning January 2014.

Advertising

the DOWNTOWN Calvin Klein advertising campaign brings to life the concept of authentic individuality through a cinematic portrayal of a confident, urban woman.

actress rooney mara and director david fincher created the instantly iconic, black-and-white campaign that tells the story of a young woman living in her own world, breaking away from the ‘expected.’ set in New York City, the short film portrays the multi-faceted life of a globally recognizable actress who always remains true to herself.

TV advertising specs:

creative agency: crk advertising

creative director: fabien baron, baron & baron

talent: rooney mara

director: david fincher

stylist: ryan hastings

hair: danilo

makeup artist: kate lee

location: new york city

print advertising specs:

creative agency: crk advertising

creative director: fabien baron, baron & baron

talent: rooney mara

photographer: jean-baptist mondino

stylist: ryan hastings

hair: danilo

makeup artist: kate lee

location: new york city

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