Letter from London | October 2013 by the British Fashion Council Our Coverage Sponsored by ECO SWIM BY AQUA GREEN
ECO SWIM BY AQUA GREEN is a sustainable-minded collection of eco bathingsuits that is committed to making a difference through fashion. ECO SWIM BY AQUA GREEN's focus is to promote ocean awareness and responsibility for our planet while providing an alternative that compliments a discerning mindset for leadership in style and fashion.
ECO SWIM AQUA GREEN swimwear is made in America with every effort to reduce your carbon footprint in the sand™. ECO SWIM BY AQUA GREEN is about feeling good about your purchases and conscious actions today that create a better world for tomorrow.
***
“In the business of fashion, Britain’s got talent. It also has the opportunity for serious growth” – The Times
That was the sentiment that resonated last month as British designers took to the catwalk and news of their success immersed the media to prove that once again, British fashion talent is unsurpassable.
We have just returned from Paris where LONDON show ROOMS celebrated its 5th anniversary, marking a milestone that has seen over 15,000 visitors and 5,500 orders placed in four different territories. LONDON show ROOMS has enabled many designers to make the transition from an emerging talent into a fully-fledged international business, so it seems fitting that we also celebrate major investments for two of Britain’s brightest stars: J.W. Anderson and Nicholas Kirkwood, who recently struck deals with luxury group LVMH. We congratulate both J.W. Anderson and Nicholas Kirkwood and wish them success in their new ventures.
Congratulations also to all of the British designers who showed in Paris and took part in trade shows and showrooms abroad last month. The strength of the collections and positive feedback from retailers will no doubt be reflected in the orders placed.
On the home front, Britain is bringing its own business opportunities for designers. We have launched a new menswear support initiative; The BFC/GQ Designer Menswear Fund supported by Vertu offers a prize valued at £200,000 comprising cash and high level business mentoring. Thank you to all those who make our designer support schemes possible. Never before has it been more important to ensure an ongoing legacy of successful international British designer businesses.
Caroline Rush, Chief Executive, British Fashion Council
What were your highlights this LFW and why?
"I expect the unexpected, and London always delivers – from Burberry's delicious color palette to Erdem's romance to Tom Ford’s decadence. And not just on the runways, the style on the streets is just as exciting."
In three words, how would you describe London?
"Exciting, vibrant, rainy."
Don’t leave London without….
"Visiting the new Paul Smith shop in Mayfair. I particularly like his selection for furniture."
Penelope Cruz wears Temperley London
Kate Middleton wears Jenny Packham
Hailee Steinfeld wears Osman
Carey Mulligan wears Alexander McQueen
Suki Waterhouse wears Mulberry
Naomi Harris wears Peter Pilotto
Frieze Art Fair
17th - 20th October 2013
BFI London Film Festival Awards
19th October 2013
Dorchester Collection Fashion Prize Awards Ceremony
29th October 2013
LONDON show ROOMS LA
6th November 2013
London Style Suites
7th - 8th November 2013
LONDON show ROOMS Brazil
11th - 13th November 2013
WWD’s round up of London Fashion WeekSend your news stories tonews@britishfashioncouncil.com
