Whom You Know: Leica Digital Rangefinder Camera Designed by Jony Ive and Marc Newson to Join (RED) Auction at Sotheby's New York

Thursday, November 21, 2013

Leica Digital Rangefinder Camera Designed by Jony Ive and Marc Newson to Join (RED) Auction at Sotheby's New York

A truly unique Leica Digital Rangefinder Camera designed by Jony Ive and Marc Newson will join more than 40 other rare and diverse items in the (RED) Auction on 23 November 2013. Based on the Leica M, the camera will be auctioned to raise money for The Global Fund to fight AIDS, Tuberculosis and Malaria.

Hundreds of models and prototypes were made in the development of The Leica M for (RED). The body and lens ultimately being machined from a custom engineered alloy. Presented with a perfectly textured anodized aluminum outer shell, the traditional leather waist, synonymous with Leica, has been replaced with a laser machined aluminum body. More than 21,000 hemispheres create a new and extraordinary aesthetic, while a total of 561 models and nearly 1000 prototype parts were made during the 85 days it took to create of this incredibly special camera.

Jony Ive said, “Leica represents the confluence of precision engineering, world-class lens technology and design principles which elevate both function and form. Designing this very special camera for the (RED) Auction has been a privilege for myself and Marc, and its sale on November 23rd will generate funds so critical to the fight to end AIDS.”

“With nearly 1000 prototype parts and more than 725 hours of manufacturing time, the winning bidder will own a piece of exquisite imaging history. The attention to each and every detail of this camera – from its outer shell to the magnificent optics – will delight a collector who appreciates the absolute pinnacle of craftsmanship,” said Marc Newson.

Highlights from the (RED) Auction will be on view in London from 12 – 20 October before the entire collection goes on public exhibition in New York beginning 18 November. Learn more about the second (RED) Auction through our sale page www.sothebys.com/red or via our Twitter hashtag #REDatSothebys.

Follow: www.twitter.com/sothebys & www.weibo.com/sothebyshongkong

Join: www.facebook.com/sothebys

Watch: www.youtube.com/sothebys

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