FASHION ALERT: EDIT to Debut in February 2014 New NYC event breaks through traditional tradeshow boundaries
Introducing Edit, a New York based event with an advanced approach to presenting recognized and emerging designers in the premium women’s wear market. Presented by the multi-media Business Journals Fashion Group, this new, meticulously crafted show combines sophisticated amenities with a clearly edited presentation of emerging trends and directional product, to create a market experience that far surpasses the status quo.
An elevated show experience.
In service to time-starved buyers, Edit organizers have chosen to bring their concept to the Javits Center, enabling attendees to make and keep all of their vendor appointments in one central venue. Edit’s services will include concierge assistance, look books and an impeccably staged show floor, rich with amenities − catering to contemporary and luxury retailers placing high value on service, trend resources and fresh perspectives.
An invitation only presentation.
Admission to Edit will be by invitation and approval, only. Select department store buyers and vetted specialty stores will be recruited through a targeted, multi-channel marketing campaign including content rich trend e-mails, delivered look books and personal phone calls from Edit’s retail development team. Onsite concierge will ensure that last minute applications are reviewed and that stores are right for Edit, before admission is granted to the show floor.
The team
Show Director, Alexandra d’Archangelo, and Branding/Merchandising Manager, Jennifer Park, are the driving force behind Edit. Since first meeting at Canada’s leading fashion school, Ryerson University, they have acquired collective experience as; buyers, designers, fashion show producers, tradeshow organizers, bloggers, marketers, merchandisers and retailers across Canada, the U.S. and in France.
Edit will debut in February, 2014 at the Javits Center in Hall 1A. A private launch party will take place in Edit’s future home during the upcoming September women’s market.
About Edit
Edit (v): to assemble with a discerning eye, to cut away the unnecessary, to rearrange, to refine
ex.
Welcome to EDIT, an advanced approach to presenting recognized and emerging designers in the premium women’s market. Our meticulously curated NYC-based event breaks through traditional tradeshow boundaries, creating an inspiring environment where both buyers and brands can experience the excitement of tomorrow’s fashion. EDIT.
Wear the Future #wearthefuture #editwtf
