History of Whom You Know: Whom You Know Celebrates Our Fifth Birthday with La Prairie! Highly Recommended by Whom You Know: La Prairie Cellular Swiss Ice Crystal Dry Oil. Under the ice, time stands still
In Product Alert, we always are looking for innovation and quality and la prairie sets the standard for skincare; it was part of our Best of 2013. How do we know that they are dedicated to this high caliber business sense? Miles high in the Swiss Alps, in a world of sheer ice crystals, beauty transcends time.
Here, two seemingly fragile plants and one tiny algae learned to survive and thrive in the harshest setting on earth for plant life, developing strategies to outwit the environment, protect their own DNA and flourish. It’s only fitting then that la prairie, with a heritage and legacy deeply rooted in Switzerland for over three decades, harnessed the extreme-survivalist secrets of those Swiss extremophile plants and algae into one extraordinary, patent-pending Swiss Ice Crystal Complex. This Complex transfers the strength of survivor plants and algae to the skin, allowing it to become more resilient, acclimating seamlessly to the daily extremes of life, and we're not sure there's a place with more extremes than Manhattan so you all will benefit greatly from this.
With the introduction Cellular Swiss
Ice Crystal Dry Oil, featuring the patent-pending Swiss Ice Crystal Complex, your skin becomes more resilient and renewed so you can look younger, longer and be ready to tackle any and all elements that age skin. This is extreme skincare at its best – incorporating some of the most sophisticated survivalist secrets of nature into scientifically-sound skincare. We are thrilled to celebrate our five-year anniversary with such genius, and in winter we need such hydration more than ever.
How it all began…the journey for Cellular Swiss Ice Crystal
Research and development for la prairie extends beyond the laboratories and into the field, from the top of the mountains to the ends of the earth. For the Cellular Swiss Ice Crystal launch, inspiration – and key ingredients – came from the Swiss Alps, an area Dr. Daniel Stangl, la prairie’s Director of Innovation and an active mountaineer, is extremely familiar with. Pursuing his passion for research on life in extreme environments, Dr. Stangl’s studies led him and the R&D team to the discovery of a tiny plant identified as Saxifraga Oppositifolia, or Purple Saxifrage, growing just below the summit of the ice-covered Dom, one of the highest mountains in Switzerland. Dr. Stangl hypothesized that the plant must have extremely protective cellular mechanisms to survive and thrive in what is recognized by botanists as the coldest place on earth where a flowering plant has ever been found, which could translate to skincare benefits.
Inspired and intrigued by that idea, the R&D team began a deeper exploration of plants and algae living and prospering in an extreme world of ice and snow for a project they deemed “Swiss Ice Crystal Plants.” They soon found another tiny and fragile extremophile plant called Soldanella Alpina – this one flourishing on the lower slopes of mountains in the central parts of Switzerland, up to 3000 meters above sea level. Soldanella Alpina is dormant through a prolonged winter “ice age,” earning its nickname ‘sleeping beauty,’ but in early spring, the water trickling through cracks in the frozen snow above rouses the root and causes the plant to germinate. A small bud begins to open, and using the fuel stored up in the leaves, Soldanella Alpina melts a place for itself to grow under the snow or ice. As the bell-shaped flower grows up toward the light, it continues to melt the snow until it emerges into the fresh air.
The evolution…from the mountains to the lab…
As they continued the quest for ageless beauty and unearth additional benefits found among the leaves, stems and flowers of these extremophile plants, la prairie’s R&D team partnered with a Swiss nursery specializing in high Alpine plants. Nestled within this nursery, among specific soil and climate conditions, Purple Saxifrage and Soldanella Alpina grow in a sustainable way. Both plants are harvested only once a year, in June, after their short flowering season, through a laborious process where every single plant is cut by hand, carefully purified from soil and dried for further processing and extraction of precious components.
The R&D team at la prairie then added a third ingredient proven to be a survivor among harsh conditions: Swiss Snow Algae, a potent anti-aging powerhouse that was first utilized in la prairie’s Cellular Power Collection. A true pioneer of living in snow and ice, Swiss Snow Algae build tiny microcrystals of red pigments that protect against extreme UV and visible light in high altitudes. During the winter, Swiss Snow Algae rest in the form of red spores beneath the snow blanket. In spring, the resting spores germinate and release smaller green flagellate cells which travel towards the surface of the snow to proliferate, leading to the phenomenon of a crimson blanket on the snow’s surface, seen in summer. La prairie sustainably grows Swiss Snow Algae in bio-fermenters, harvesting the red form of the algae after the UV induction. Combined with extracts of Purple Saxifrage and Soldanella Alpina, Swiss Snow Algae completes the Swiss Ice Crystal Complex trifecta.
Upon finalizing the patent-pending Swiss Ice Crystal Complex, the la prairie R&D team knew they had created a true triple threat against aging. After all, the Swiss Ice Crystal Complex helps your skin adjust to skin-aging stressors and supports cell renewal, day after day. To make certain that what the plants are doing for themselves, the complex will do for our skin cells, Dr. Stangl and his team employed cutting-edge genetic, molecular and cell biology methods to demonstrate the unique protective and anti-aging benefits of the complex for the skin.
The outcome...a new age of timeless beauty…
With Cellular Swiss Ice Crystal Dry Oil, skin has the strength it needs to acclimate to life’s stresses – increased hydration and resilience.
As Dr. Daniel Stangl states, “I’ve been with the brand since 1993 – through 20 years of ground breaking, innovative launches – and the new Cellular Swiss Ice Crystal products are among the most exciting products we’ve developed. To be able to capture the youth-protecting properties and adaptive nature of the three survivalist plants – deemed the Swiss Ice Crystal Complex – and combine those with revolutionary technologies of modern skincare is exceptional. In essence, the Swiss Ice Crystal Complex helps skin outwit daily aging assaults from the environment – an incredible achievement.”
Says Lynne Florio, Global Brand President for la prairie, “When it comes to the development of new products for la prairie, no cost is spared, no research left undone, no frontier is left unexplored in our quest for agelessness. Our clients pay a premium for the best in their skincare, and they expect the highest level of performance. We aim to exceed their expectations, and I am confident we have done so with the Cellular Swiss Ice Crystal duo.”
.
As Dr. Stangl declares, “A drop of Cellular Swiss Ice Crystal Dry Oil each day is the remedy to your complexion issues. It’s incredibly effective in strengthening the skin’s natural moisture barrier while also soothing and nurturing skin.”
How to apply:
May be used AM and PM.
May be used alone or used in combination with another moisturizer to dramatically nurture and strengthen your skin’s resilience to rapid aging factors.
For current serum users who also desire incorporating Cellular Swiss Ice Crystal Dry Oil into their existing skincare regimen, apply your preferred serum first to clean skin. Follow with a blend of 1-2 drops of Cellular Swiss Ice Crystal Dry Oil mixed in with moisturizer of choice; smooth mixture over face, neck and décolleté.
Bonus: Science has proven that lightweight oils moisturize the skin really well, putting to rest outdated fears related to using oils on the skin.
Another surprising benefit is that a dry oil product can help every moisturizer work better. After all, humectants in creams draw water into your skin. Oils hold water in, so if you use both at the same time, you get the most hydration.
On Counter Date: February 2014
CELLULAR SWISS ICE CRYSTAL CREAM
KEY INGREDIENTS
FORTIFY
Swiss Ice Crystal Complex: an evolution in nature, a revolution for your skin. In this patent-pending complex, Purple Saxifrage, Soldanella Alpina Extract and Swiss Snow Algae combine to form a potent youth-preserving complex, empowering the skin to outwit physical, chemical and environmental stress. Swiss Ice Crystal Complex preserves the renewal potential of skin stem cells, supports skin renewal, strengthens skin’s defense system against oxidative stress, fights free radicals and lastly, protects mitochondrial DNA, thereby securing cellular energy supply.
HYDRATE
Hyaluronic Acid
A combination of high and low molecular weight Hyaluronic Acid. Low molecular weight Hyaluronic Acid acts as a humectant, helping to increases skin firmness by stimulating collagen synthesis and supporting cell cohesion. High molecular weight Hyaluronic Acid moisturizes the skin and reduces trans-epidermal water loss (also known as TEWL).
Shea Butter
Offers softening, moisturizing and restructuring benefits.
Mallow Extract
Originally cultivated in the Swiss Alps; has soothing properties; provides anti-irritant benefits.
RENEW
Coffea Bengalensis Cultured Stem Cell Extract – NEW INGREDIENT FOR LA PRAIRIE
The extract of Coffea Bengalensis cultured stem cells has strong re-plumping, wrinkle filling and moisturizing benefits as well as energizing and anti-oxidant actions. Note: it does not contain caffeine.
Raspberry Extract
A blend of proteins, sugars and polyphenols from Raspberry cultured stem cells; provides strong anti-oxidant and anti-irritation benefits as well as DNA protection.
Pentapeptide-34 – NEW INGREDIENT FOR LA PRAIRIE
A bioengineered anti-aging peptide helps boost Co-enzyme Q 10 production and enhances the skin's natural anti-oxidant defense by protecting it against free radicals.
Tissue Guidance Matrix
Supports natural re-scaffolding of the skin, stimulating skin cell proliferation in aging skin.
la prairie’s Exclusive Cellular Complex of Ginseng Root Extract, Horsetail Extract and
Glycoproteins
Exclusive to la prairie, Cellular Complex is considered our secret weapon against aging and has been included in the basis of almost every single la prairie treatment product since the company’s founding in 1978. Produced completely from biotechnological sources, our Exclusive Cellular Complex is an integral component of la prairie’s successful range of skin treatment products and known to stimulate the skin’s natural renewal process, moisturizing and energizing with nutrients that encourage optimal functioning.
About la prairie:
From the beginning, the quest for timeless beauty has been the primary mission of the clinique la prairie in Montreux, Switzerland and the inspiration for our revolutionary skincare formulas. Who else but la prairie would go to the top of the world to intercept aging at its source.
La prairie: the perfect fusion of art, science and luxury.
Learn more about the world of la prairie: laprairie.com | facebook.com/laprairie
