Lenovo Blends Style and Performance with S-Series Smartphones Offers Consumer Greater Choices with Three New Devices
Lenovo(HKSE: 992) (ADR: LNVGY) today at the 2014 Mobile World Congressannounced its nextgeneration of smartphones in its popular S-series. The new S860, S850 and S660 smartphones combine sleek design elements with quad-core performance and new features such as longer battery life for an overall impressive mobile experience. The new devices complement Lenovo’s existing portfolio of smartphones, offering consumers greater choices across multiple price points to fit both lifestyle and budget.
The high performing S860 gives mobile professionals all-day productivity, while the S850 offers the fashion set an incredibly slim yet feature-packed mobile device. The stylish S660 all-rounder, primed for media addicts seeking a blend of fashion and function, completes the trio. Lenovo, the #3 smart connected device maker worldwide[1], has expanded aggressively into the global smartphone market, introducing smartphones in 25 countries in the past two years.
The new S-series smartphones meet the demands of today’s mobile users coming equipped with quad-core MTK processors and running Android 4.2. The smartphones boast powerful new features, including longer battery life (S860 and S660), sharp image capture functions (S850) and Lenovo’s range of DOit apps. The devices come with dual SIM capability as well as wide-angle front cameras and flash-equipped rear cameras to snap and share amazing photos.
l S860 for All-Day, Uninterrupted Usage: Encased in a brushed metal exterior with a large 5.3-inch HD screen, the S860 meets busy professionals’ needs. It features standby time of up to 40 days and talk time of up to 24 hours on 3G connections, quad-core computing and 2GB of RAM for responsive multitasking among applications. The S860’s high-capacity battery even allows users to charge their other devices on-the goby using the included micro USB cable.
l S850 for Trendsetting All-Glass Design:Fashion-conscious users will favor the S850 for its remarkably thin and lightweight all-glass exterior, available in pink or white. The sleek design encases a true mobile machine with a MTK quad core processor, 13 MP rear and 5 MP front cameras for snapping and sharing high quality photos and a large 5-inch screen for watching content in high definition.
l S660 for All-Round High Performance: The compact 4.7-inch device Lenovo S660 smartphone offers three key features for value seekers: a striking brushed metal design, long battery life for all-day usage and a wallet-friendly price. A great multipurpose smartphone, it has expandable storage – up to 32GB with microSD cards – and a comfortable rear cover, making the S660comfortable to hold and fingerprint and scratch resistant.
“The new S860, S850 and S660 smartphones perfectly complement the full range of mobile devices available to consumers around the world, letting consumers easily pick the Lenovo smartphone that’s right for them,” said Liu Jun, executive vice president, Mobile Business Group, Lenovo. “Customers told us they wanted a great user experience without sacrificing performance, so we built these new smartphones for style, blazing fast processing speeds, and integrated Lenovo apps.”
Pricing and Availability2
The Lenovo S860, S850 and S660 start at $349, $269 and $229, respectively, and will be available in select markets and www.lenovo.com starting from June 2014.
About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$34 billion personal technology company – the largest PC maker worldwide and an emerging PC Plus leader – serving customers in more than 160 countries. Dedicated to exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo, a global Fortune 500 company, has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.
1 Gartner report: "Market Share Analysis: Mobile Phones, Worldwide, 3Q13", November 2013. (link)
2Prices do not include tax or shipping and are subject to change without notice. Reseller prices may vary. Price does not include all advertised features. All offers subject to availability. Lenovo reserves the right to alter product offerings and specifications at any time without notice.
