READ THIS: Fading Ads of New York City by Frank Jump Published by The History Press Our Coverage Sponsored by Stribling and Associates
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Whom You Know Congratulates their new President, Elizabeth Ann Stribling-Kivlan:
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Needless to say, we love New York, as in Manhattan, and that's an ad campaign created by one of the talented Living Landmarks we met at the 2013 Gala. Advertising is all around us, and especially here on this island and of course particularly on Madison Avenue, which is what inspired Mad Men. On Whom You Know, w
e even have a column that is devoted to ads we love, ABC Another Brilliant Campaign. (That can be most populated during Superbowl season...)
The History Press has brilliantly captured ads in a historical context in New York, and Fading Ads of New York City celebrates this. We last featured this great publisher in a feature on Peachy's first city, Hartford, which we think had fantastic ads at the Civic Center. Again, we see superb depth of topic exploration in Fading Ads of New York City. Don't be fooled into thinking this is a mere beautiful coffee table book; instead, it is a homage to the brilliant landscape of New York that offers ad space like no other city and looking at it in a historical context is incredibly enlightening and entertaining.
From R. H. Macy's Uptown Stables (p. 118-9) which tells a story of living in Harlem around the turn of the century (who knew Harlem was once living in the suburbs up until the 1880s?) and the revolutionary idea of a department store (Think The Paradise from BBC Home Entertainment, which we loved so much it was post 16k), to WABC Music Radio 77 in the pre-Rita times (p. 178) to American nostalgic food like Baby Ruth and Butterfingers, Planters Peanuts, Gold Medal Flour, and Coca Cola, there truly is going to be at least one chapter for everyone to love. And when you consider how creatively some are named (Breweriana!), you'll adore this book even more. It's also interesting to learn about brands of the past. Nothing is overlooked. Even the undertakers made this book.
This book is a must for anyone in advertising! It will provide ideas as it colors in the past.
A fantastically fun history lesson, Fading Ads of New York City is Recommended by Whom You Know.
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New York City is eternally evolving. From its iconic skyline to its side alleys, the new is perpetually being built on the debris of the past. But a movement to preserve the city’s vanishing landscapes has emerged. For nearly twenty years, Frank Jump has been documenting the fading ads that are visible, but less often seen, all over New York. Disappearing from the sides of buildings or hidden by new construction, these signs are remnants of lost eras of New York’s life. They weave together the city’s unique history, culture, environment and society and tell the stories of the businesses, places and people whose lives transpired among them — the story of New York itself. This photo-documentary is also a study of time and space, of mortality and living, as Jump’s campaign to capture the ads mirrors his own struggle with HIV. Experience the ads — shot with vintage Kodachrome film — and the meaning they carry through acclaimed photographer and urban documentarian Frank Jump’s lens.
Frank H. Jump is a New York City artist and educator. A native of Queens, New York, Jump has lived in Brooklyn with his husband, Vincenzo Aiosa, since 1989. Jump’s first major photo exhibition ran at the New-York Historical Society from August to November 1998. After launching the Fading Ad Campaign website in February 1999, the debut of vintage hand painted advertising on the Internet had a noticeable effect on popular culture, as evidenced by the subsequent proliferation of similar websites and blogs and the use of vintage advertising in television commercials, films and modern hand-painted ads. In the mid-2000s, Jump and Aiosa opened the Fading Ad Gallery in Brooklyn, where Jump’s photography was on display for nearly two years, as well as having their curatorial debut with several shows featuring other HIV-positive visual artists and local Brooklyn artists of various media. Jump continues his documentation of these remnants of early advertising with the acclaimed Fading Ad Blog, a daily photo blog featuring images he and Aiosa have taken of ads worldwide, as well as the work of other fellow urban archaeologists. Jump teaches instructional technology, guitar, digital photography and other interdisciplinary studies at an elementary school in Flatbush, where he also resides.
ISBN: 978-1-60949-438-4 • Paperback • 224 pages
Available directly through the publisher at (866) 457-5971 or Historypress.net
