Whom You Know: LICENSING EXPO SCORES WITH A NEWLY EXPANDED SPORTS LINEUP

Thursday, April 16, 2015

LICENSING EXPO SCORES WITH A NEWLY EXPANDED SPORTS LINEUP

Licensing Expo, the world’s largest and most influential licensing industry event, is thrilled to announce an expanded sports lineup at the 2015 show. Held June 9-11 at the Mandalay Bay Convention Center in Las Vegas, Nev. Licensing Expo will welcome high profile sports brands including the Major League Baseball Players Association; NFL Players Inc.; Tottenham Hotspur Football Club; Dominie Luxury; famed glove maker Kenekt; action-sports entertainment company, Nitro Circus Live and IMG Worldwide Inc.

Leading soccer licensing agent One Entertainment has also joined the line-up at Licensing Expo. One Entertainment represents Copa America, a major soccer tournament to be held in the United States in June of 2016. With 1.5 to 2 million people expected to attend the competition, it will be the largest international sporting event organized in the U.S. since the 2002 Winter Olympic Games in Salt Lake City, UT. Additional soccer brands represented by One Entertainment include FC Barcelona, Manchester United, Cruz Azul, the Brazilian Football Confederation, the French Football Federation, the Royal Dutch Football Association, and The Football Association.

Jessica Blue, Vice President, Licensing Expo: “Our event features some of the most prominent influencers of the $60+ billion worldwide sports licensing marketplace. These exhibitors will show at Licensing Expo to extend their brands, teams and athletes into a variety of new product categories and lines.”

What some of the sports exhibitors are saying about Licensing Expo:

Evan Kaplan, Director, Licensing & Business Development, Major League Baseball Players Association: “The Major League Baseball Players Association is looking forward to exhibiting at Licensing Expo Las Vegas. The worldwide popularity of Major League baseball players continues to grow every year. Each player has their own identity and brand creating a variety of licensing opportunities and partnerships. By exhibiting in the Licensing Expo this year, we are looking to expand our consumer products beyond traditional product lines to connect with our legions of fans across the globe through a variety of new licensing partnerships and promotions.”

Gary Jacobson, Brand Licensing Manager, Tottenham Hotspur Football Club:“Tottenham Hotspur is delighted to be exhibiting at Licensing Expo for a third successive year. The Club’s involvement at this year’s event is especially significant, given we have continued to grow our fanbase across North America during the past 12 months and boast over 40 Official Supporters Clubs in the region, more than any other EPL club. This has created an increased demand for product that represents a fantastic opportunity for any potential licensee looking to work with us. Through a partnership with our licensing agents, Fermata Partners, we now have a structure in place for licensees in North America to maximize this opportunity and reach a wide variety of fans.”

Sponsored by International Licensing Industry Merchandisers’ Association, Licensing Expo is an all-industry event and registration is required to attend. Complimentary registration is available at: www.licensingexpo.com/registerhere

Follow us: @licensingexpo, facebook.com/licensingexpo

About Licensing Expo (www.licensingexpo.com)

Now in its 35th year, Licensing Expo is the world’s largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into four zones: Character and Entertainment; Art and Design; Brands and Agents; Sourcing and Production. More than 15,000 retailers, licensees, manufacturers, distributors and licensing agents attend from more than 90 countries. Licensing Expo is owned and organized by UBM Advanstar and is sponsored by the International Licensing Industry Merchandisers' Association (LIMA). UBM Advanstar also owns and operates License! Global magazine and Brand Licensing Europe.

About UBM Advanstar

UBM Advanstar, part of UBM Americas, is a US-based event and marketing services business serving the fashion, licensing, life sciences and powersports industries. The company owns and operates a portfolio of 54 tradeshows, 100 conferences, 30 publications, and almost 200 electronic products and websites. Our market-leading brands and a commitment to delivering innovative, quality products and services enable UBM Advanstar to “Connect Our Customers With Theirs.” UBM Advanstar is a UBM plc company

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