INAUGURAL GRAMMY PARK™ CELEBRATION TO TAKE PLACE IN PROSPECT PARK, BROOKLYN, EARLY MAY 2016 The Recording Academy® Will Partner with Upsilon Ventures to Present Interactive Entertainment Experience Celebrating All Things Music and Musical Diversity in New York City Our Coverage Sponsored by Hallak Cleaners the Couture Cleaner
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The Recording Academy®, the non-profit organization behind The GRAMMY Awards®, has partnered with producer and developer of iconic destinations and visitor experiences, Upsilon Ventures, and the New York City Mayor’s Office to present GRAMMY Park™, a performing arts festival that will celebrate the rich musical diversity of New York City. This first-time event will take place in one of New York’s most iconic locations, Prospect Park in Brooklyn, early May, 2016.
"As The Recording Academy recognizes musical excellence every year with our annual GRAMMY Awards, we also celebrate musical diversity year round through our many events and programs, and GRAMMY Park will do just that," said Branden Chapman, Executive In Charge Of Production & Chief Business Development Officer of The Recording Academy. "We're excited to offer the public the opportunity to experience music's many genres and share the cultural diversity of the GRAMMYs, and there is no better place to do this than the Big Apple."
"All year long Brooklynites and New Yorkers flock to Prospect Park to attend free concerts, get fit and stay healthy, and simply take in the beautiful scenery," said NYC Parks Commissioner Mitchell J. Silver, FAICP. "We look forward to working with The Recording Academy to provide visitors with another cultural opportunity to celebrate all things music and New York City’s diversity."
Over the course of five days, GRAMMY Park will provide New Yorkers and visitors from around the world with a unique opportunity to take a special musical journey, both on stage and behind the scenes. The event will feature live multi-genre concerts and will integrate intimate showcases, free community-based programming, and interactive experiences. In addition, there will be a daily line-up of engaging activities, productions and demonstrations presented by an exclusive lineup of marquee brands. A majority of the events will be free to the public, with tickets available at locations across the city.
An artistic advisory committee has been established to formally assist with the development of the GRAMMY Park project. Including respected artists within different genres and disciplines, serving on the committee will be GRAMMY Award winners Joshua Bell, Melissa Etheridge, Renée Fleming, Alicia Keys, Cyndi Lauper, Christian McBride, Arturo O’Farrill, Billy Porter, Questlove and Nile Rodgers; GRAMMY-nominated artists A-Trak and Just Blaze; and ballet star Wendy Whelan.
"We are honored to work with The Recording Academy, and also look forward to working with the New York City Mayor’s Office and New York City Parks to create a multi-faceted experience that has never been done before. New York City is the epicenter for music and over the course of five days we intend to take guests of GRAMMY Park on a musical journey that blends best-in-class concerts, and experiences and events with local, national and international artists," said Itai Shoffman and Sar Inbar, Principals of Upsilon Ventures.
Additional details regarding GRAMMY Park, including lineup and tickets, will be announced in the coming months.
About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like "The GRAMMYs" on Facebook, and join The GRAMMYs' social communities on Google+, Instagram, Tumblr and YouTube.
About Upsilon Ventures, LLC
Upsilon Ventures, LLC, is a project development, marketing, hospitality and production firm specializing in creating one-of-a-kind destinations through public-private partnerships, and innovative and iconic destinations, temporary retail, events and hospitality activities. Upsilon Ventures’ portfolio in addition to GRAMMY Park™, includes Bank of America Winter Village at Bryant Park, Celsius at Bryant Park, The Holiday Shops at Bryant Park, Westfield World Trade Center, Lakeside at Prospect Park, a $74 million, 26-acre multi-faceted premier community destination in Brooklyn and Seaport District NYC; along with numerous other projects and programs with a diverse slate of brands and companies. For more information on Upsilon Ventures’ programs and project portfolio, please visitwww.upsilonventures.com or call 212.661.6640.
