MAKEOVER SHOW “GET SWANK’D” PREMIERES TUESDAY, AUGUST 4 AT 10PM ET HISTORY OF FASHION TRENDS REVEALED IN “STYLE UNZIPPED” PREMIERES MONDAY, AUGUST 10 AT 10PM ET Our Coverage Sponsored by Paul Mayer Attitudes
Paul Mayer's luxuriously, comfortable designs keep women coming back for multiple -- even dozens -- of pairs. Classic, yet contemporary and always comfortable, his shoes are an addiction that we highly recommend. A staple of the Paul Mayer collection is the simple ballet-flat, with true ballerina construction for a perfect fit that comes in a variety of colors and materials. A cult favorite is the cozy, a flat with lavender-scent infused soles adding style and fragrance to collector's closets as Paul's designs emerge in sophisticated design incarnations season after season in the most incredible hues, textures and modern innovations in luxury footwear because we know firsthand how incredibly brilliant he is. Mayer founded the brand in 2004 with partner, Jeff Levy. All shoes in the line are manufactured in Spain’s Valencia region, along the Mediterranean coast by a skilled staff of 12 artisans. They craft each pair of shoes with an old-world attention to detail that includes in-house embroidery, quilting and stitching as well as custom tanned leather. This allows the brand to cater to each retailer’s specific demands in with timely and consistent alacrity, with orders completed in an unheard-of 3 to 5 weeks. When not in New York, Paul can be found traveling to his myriad of stores across the country meeting his loyal clientele or vacationing in his favorite spot, the Royal Hawaiian on Waikiki Beach.
Paul Mayer is a Mover and Shaker:
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FYI adds two new original series, “Get Swank’d” and “Style Unzipped,” delving into the world of fashion, style and trends – both past and present. In “Get Swank’d,” the hilarious, self-proclaimed “Southern glam besties", Emily Dees Boulden and Nicole Noles, go on a trend-setting road trip adventure in a first-class, tricked out fashion truck. “Style Unzipped” takes viewers on a journey into the fascinating and often unbelievable stories behind the fashionable items we wear today.
“Get Swank’d” follows Emily and Nicole as they travel across America in their “Swankmobile” with a mission to makeover and transform the lives of fashion-challenged locals. Emily owns “Swank,” one of the top boutiques in the country, and Nicole, her best friend and former store manager, are both highly sought after stylists. In each episode, viewers will get a crash course in the latest fashion, culture and makeup trends, along with style tips from Emily and Nicole, as they give some unsuspecting people the style overhaul of their lives. Twelve half-hour episodes are set to premiere Tuesday, August 4 at 10pm ET.
From the origins of the bikini, to the military significance of the pea coat and how the jockstrap was once considered a medical cure for kidney failure and insomnia – viewers will be entertained and surprised by the history of clothing and accessories we wear today in “Style Unzipped.” Designers, celebrity stylists and fashion experts, including the likes of Dita Von Teese and Arianne Phillips, weigh in with commentary throughout the series. Nine half-hour episodes will premiere Monday, August 10 at 10pm ET.
“Both of these series capture FYI’s unique perspective on the fashion space,” said Gena McCarthy, SVP of Programming and Development for FYI. “Get Swank’d’ delivers gorgeous transformations with humor and wit; while ‘Style Unzipped’ shares water-cooler scoop about your favorite pieces of clothing in a fresh, visual way.”
“Get Swank’d” is produced by Ellen Rakieten Entertainment & Relativity Television for FYI. Ellen Rakieten, Tom Forman, Brad Bishop, Jon Beyer, Matthew Vafiadis, Deana Bracken and Michelle Clark are executive producers. Gena McCarthy, James Bolosh and Lauren Wohl serve as executive producers for FYI.
“Style Unzipped” is produced for FYI by Citizen Jones. Jonas Bell Pasht and Jonah Bekhor are executive producers for Citizen Jones. Gena McCarthy and Liz Fine serve as executive producers for FYI.
About FYI
For your inspiration, for your imagination or for your innovation, FYI™ embraces an adventurous, personalized and non-prescriptive approach to peoples’ taste, space, look, story and more. FYI covers a range of stories and experiences that reflect how people actually live their lives today, not defined by just one passion or interest. FYI is a division of A+E Networks, a joint venture of the Disney-ABC Television Group and Hearst Corporation. The FYI website is located at fyi.tv. Follow us on Twitter at twitter.com/fyi and Facebook at facebook.com/fyi.
