LIFETIME’S PROJECT RUNWAY SEWS UP SEASON 14 WITH SEASON HIGHS ACROSS ALL DEMOGRAPHICS, INCLUDING 2.5 MILLION TOTAL VIEWERS, AND BEST DELIVERY AMONG ADULTS 25-54 AND WOMEN 25-54 IN TWO YEARS Our Coverage Sponsored by Bergen Linen
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Lifetime’s Emmy® Award nominated reality-competition series Project Runway (#ProjectRunway) wrapped its 14th season in true style by reaching season highs across all demographics, including 2.5 million Total Viewers, and securing the program’s best delivery among Adults 25-54 (1.2 million) and Women 25-54 (899,000) since its Season 12 finale in 2013. Featuring Emmy winning host Heidi Klum and co-host and mentor Tim Gunn, and judges Nina Garcia and Zac Posen, the hit program that provides budding designers with an opportunity to launch their careers in fashion also reached season highs with Adults 18-49 (993,000) and Women 18-49 (742,000) at 9:00pm ET/PT, according to Nielsen. In addition, for season 14 Project Runway locked in gains of +9% among Women 25-54 and +6% with Adults 25-54 versus last season.
Nominated for four Emmys this year, including Outstanding Reality-Competition Program and Klum and Gunn for Outstanding Host for a Reality or Reality-Competition Program, Project Runway returned with 16 new hopeful designers competing for fashion glory. With New York as their canvas for inspiration, the fashion adventure of their lives only lasted as long as they continued to impress judges Klum, Garcia, Posen and Gunn, who last night crowned Ashley Nell Tipton as this season’s champion.
Tipton received $100,000 to launch her business and a Celebrity Cruises® modern luxury vacation for two to almost anywhere in the world. Sally Beauty will supply a year’s worth of products and the opportunity to consult with Sally Beauty to create a limited edition “FingerPaints” nail color collection. Travel and hotel accommodations to inspiring destinations around the world will be provided by Best Western International and from Mary Kay, Tipton will receive an entire year’s worth of beauty products for her fashion shows and professional makeup artist services for her debut show. She also receives a 2015 Lexus RC 350 and a complete sewing and crafting studio from Brother Sewing and Embroidery. Tipton and her winning model will also receive a fashion spread in Marie Claire magazine.
ABOUT LIFETIME
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. As a result of the network’s aggressive programming strategy that has doubled the hours of its original programming, in 2014 the network reached its strongest ranking among the key Women 18-49 demo in six years and its youngest median age in 18 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.
