British Fashion Council Tells Whom You Know: LCM AW16 Facts and Figures @bfc Our Coverage Sponsored by Paul Mayer Attitudes
Paul Mayer's luxuriously, comfortable designs keep women coming back for multiple -- even dozens -- of pairs. Classic, yet contemporary and always comfortable, his shoes are an addiction that we highly recommend. A staple of the Paul Mayer collection is the simple ballet-flat, with true ballerina construction for a perfect fit that comes in a variety of colors and materials. A cult favorite is the cozy, a flat with lavender-scent infused soles adding style and fragrance to collector's closets as Paul's designs emerge in sophisticated design incarnations season after season in the most incredible hues, textures and modern innovations in luxury footwear because we know firsthand how incredibly brilliant he is. Mayer founded the brand in 2004 with partner, Jeff Levy. All shoes in the line are manufactured in Spain’s Valencia region, along the Mediterranean coast by a skilled staff of 12 artisans. They craft each pair of shoes with an old-world attention to detail that includes in-house embroidery, quilting and stitching as well as custom tanned leather. This allows the brand to cater to each retailer’s specific demands in with timely and consistent alacrity, with orders completed in an unheard-of 3 to 5 weeks. When not in New York, Paul can be found traveling to his myriad of stores across the country meeting his loyal clientele or vacationing in his favorite spot, the Royal Hawaiian on Waikiki Beach.
Paul Mayer is a Mover and Shaker:
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This season there are 65 designers showing on schedule, and 65 designers in the Designer Showrooms.
For the first time this season, the Designer Showrooms will be located under one roof at Victoria House, housing Ready-to-Wear and Accessories, alongside a BFC Show Space. A new second BFC Show Space will be located at 180 Strand on 9th – 10th January.
The show schedule features shows and presentations by internationally acclaimed brands such as Alexander McQueen, Belstaff, Burberry, dunhill, Topman Design and Coach.
Barbour, Moschino and Pringle of Scotland are returning to the schedule this season. Luxury tailoring will be represented by Gieves & Hawkes, Hardy Amies, Paul Smith and Richard James.
The BFC’s NEWGEN MEN initiative sponsored by Topman will see London’s brightest emerging design talents showcase AW16 collections. Agi&Sam, Bobby Abley, Craig Green, Liam Hodges (new this season) and Nasir Mazhar will each host catwalk shows. Alex Mullins, Cottweiler and PIETER will hold presentations and Diego Vanassibara an installation in the Designer Showrooms.
The best of British creativity can be seen at Christopher Kane, Christopher Raeburn, Christopher Shannon, J.W.Anderson, James Long, John Smedley, KTZ, Lou Dalton, Marques’Almeida, Matthew Miller, Sibling, Qasimi and YMC.
The MAN show, the joint initiative between Topman and Fashion East, will take place on Friday 8thJanuary at the Topman Show Space; also the venue for Charles Jeffrey, Wales Bonner and Rory Parnell-Mooney.
New additions in the Designer Showrooms include Mackintosh, BOY London - who are celebrating their 40th anniversary - and LCM Ambassador David Gandy’s footwear brand David Preston London.
The BFC Fashion Film Screening in association with River Island will screen films from Lou Dalton, Man About Town and Martine Rose at 180 Strand on Sunday 10th.
Other events include: Matthew Miller x The Goodhood Store | Mad About the Boy Exhibit Opening Night reception at Spencer House | LCF AW16 Menswear Show | LCM Private View | Pretty Green x Hendrix | The Ambassadors Project | E. Marinella, Knot Only a Tie | Edward Crutchley AW16 Showcase x Kim Jones | Decoded by Diesel | New Balance x Grenson | Lou Dalton x Jaeger presentation | Men’s Health x Casely Hayford | Dashing Tweens Drinks Reception | Fashion Film sponsored by River Island | M&S x Shortlist Drinks Party | Steetwear: Mastered London Launch Dylan Jones OBE and the Menswear Ambassadors closing dinner
WHAT’S ON FOR CONSUMERS
LONDON MEN’S WEEK TALK SERIES
What: Open to the public, the BFC’s talk series will run daily through LCM, featuring some thought-provoking and inspiring speakers from the industry
Where: The Century Club, 61-63 Shaftesbury Avenue, London, W1D 6LQ
When: 8th – 11th January 2016
Highlights: Speakers include: Ashley Heath, Max Pearmain and Lucy Moore; Nicola Formichetti and Jo-Ann Furniss; Kim Jones and Lou Stoppard and Lev Tanju and Paul Flynn.
CATWALK LIVE STREAMS
What: Some of the season’s best catwalk shows live streamed straight from the front row to your digital device
Where: The LCM live homepage: www.londoncollections.co.uk/live
When: 8th – 11th January 2016
Highlights: Alexander McQueen, Burberry and Topman Design will all be live-streaming their shows
#SWATCHUKPLAYLISTS
What: Working with Spotify, Swatch is creating playlists using the songs which inspired and sound-tracked this season’s collections
Where: The Spotify app
When: 8th – 11th January 2016
Highlights: During LCM Swatch will be giving away a Power Tracking watch every day, picking at random anyone who has commented on their favourite Power Track on Facebook!
PICCADILLY CIRCUS SCREENS
What: See catwalk highlights from some of LCM’s top designers
Where: Piccadilly Circus
When: 8th – 11th January 2016
Highlights: Land Securities will celebrate British Menswear for the duration of LCM
RETAILER ACTIVATION
What: Look out for special window and in-store displays emblazoned with the #LCM logo and hashtag, and featuring the best of British menswear
Where: Around central London
When: 7th – 12th January 2016
Highlights: Participating stores include Harrods, House of Fraser, Liberty and Matches Fashion in collaboration with Elite London
MENSWEAR STATS
$440bn (£298bn) worth of sales in menswear globally in 2014 - a 4.5% yearly growth (compared to 3.7% growth in womenswear to reach $662bn (£448bn). $40bn (£27bn) further sales predicted in the menswear apparel market reaching $480bn (£325bn) by 2019 (Euromonitor, 2015).
797,000 jobs supported by the UK fashion industry (Oxford Economics 2014).
The men’s clothing market has seen sales rise by 22% in the last five years to reach £13.5bn in 2014, growing at a faster rate than womenswear, driven by a growing interest in men’s fashion and more retailers expanding into menswear (Mintel, 2015).
27% of male shoppers show a preference for purchasing British clothes, shoes and accessories (Mintel, 2015).
There was a 17.4% growth in online sales of menswear between 2010 and 2015 outpacing all other categories. IbisWorld predicts that online menswear also stands to grow more than other selected categories with an annual average of 14.2% between 2015 and 2020 (IbisWorld2015).
LCM AW16 FACTS AND FIGURES
46% of designers showing this January have chosen to stage presentations instead of catwalk shows
42 countries will be represented at LCM by international press and buyers
14% increase in UK & International VIP buyer attendance season on season
9,000 Lavazza coffee cups designed by Agi&Sam will be used during LCM
9,000 cans of still and sparkling CanO Water will be served
6,500 bottles of Warsteiner lager are consumed
5,000 Lavazza cappuccinos will be served
2,500 bags of Propercorn will be eaten
2,000 GQ magazines are read on-site each season
750 Johnnie & Ginger cocktails will be served at the River Island Fashion Film event
190 VIPS will receive luxury gifts from Murdock London
90 metres of catwalk at Victoria House and 43 metres at 180 Strand
80 Floris candles will be burnt during LCM
70kg of Lavazza coffee beans will be ground and served
39 central London venues are playing host to catwalk shows and presentations
35 Mercedes-Benz vehicles will transport VIP attendees to shows, presentations and events during LCM
