FASHION ALERT: Barbie Expands Doll Line, Adding Three New Body Styles @Barbie #thedollevolves Our Coverage Sponsored by Hallak Cleaners the Couture Cleaner
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Today, Barbie is announcing the expansion of its Fashionistas® line with the addition of three new body types – tall, curvy and petite – and a variety of skin tones, hair styles and outfits. With these additions, girls everywhere will have infinitely more ways to play out their stories and spark their imaginations through Barbie.
“For more than 55 years, Barbie has been a global, cultural icon and a source of inspiration and imagination to millions of girls around the world,” said Richard Dickson, President and Chief Operating Officer of Mattel. “Barbie reflects the world girls see around them. Her ability to evolve and grow with the times, while staying true to her spirit, is central to why Barbie is the number one fashion doll in the world.”
The new 2016 Barbie® Fashionistas® doll line includes four body types (the original and three new bodies), seven skin tones, 22 eye colors, 24 hairstyles and countless on-trend fashions and accessories. Adding more diversity into the line continues the journey that Barbie started in 2015 when the brand added 23 dolls with new skin tones, hair colors and, most notably, a flat foot.
“Barbie has always given girls choices – from her 180 careers, to inspirational roles, to her countless fashions and accessories,” said Evelyn Mazzocco, Senior Vice President and Global General Manager Barbie. “We are excited to literally be changing the face of the brand – these new dolls represent a line that is more reflective of the world girls see around them – the variety in body type, skin tones and style allows girls to find a doll that speaks to them.”
The new dolls can be viewed on Barbie.com and will be available to order on January 28, 2016 on Shop.Mattel.com in the U.S. The collection will be available starting in spring 2016 at major toy retailers worldwide.
“We believe we have a responsibility to girls and parents to reflect a broader view of beauty,” added Mazzocco.
Join the conversation @Barbie #thedollevolves
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BARBIE® 2016 FASHIONISTAS® FACT SHEET
Barbie® 2016 Fashionistas® Fact Sheet
Jan 28, 2016
Barbie® has added three new body types into its Fashionistas® line – tall, curvy and petite and a variety of skin tones, hair styles and outfits. By introducing more variety into the line, Barbie® is offering girls choices that are more reflective of the world they see today.
In 2015, Barbie® expanded the line by adding 23 dolls with new skin tones, hair color, and most notably a flat foot. The new 2016 Barbie® Fashionistas® dolls include four body types, seven skin tones, 22 eye colors, 24 hairstyles, and countless on-trend fashions and accessories.
Each Barbie® Fashionistas® doll has her own look and style – from casually cool to Boho-bold, all fashions are inspired by the latest trends. With added diversity and more variety in styles, fashions, shoes, and accessories; girls everywhere will have infinitely more ways to spark their imagination and play out their stories. Because with Barbie® You Can Be Anything!
The 2016 Fashionistas® line will include:
33 new dolls
30 hair colors
24 hair styles
22 eye colors
14 face sculpts
7 skin tones
4 body types
Promotional gift sets featuring doll fashions will be available at MattelShop.com. Not all clothes will fit all dolls.
Doll USD MSRP is $9.99.
The new dolls can be viewed on Barbie.com and will be available to order on January 28, 2016 on Shop.Mattel.com (US only). The collection will be available starting in Spring 2016 at major toy retailers worldwide.
