FYI™ SCORES BEST MONTH EVER AMONG ADULTS 18-49 FOR JANUARY January 2016 was FYI’s Best Month for Digital Video Viewing Since Launch Our Coverage Sponsored by Bergen Linen
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On the heels of posting year-over-year growth across all key demographics for 2015 and successfully launching its first primetime talk show, “Kocktails with Khloé,” FYI registered its best month ever among Adults 18-49 for January 2016. The network’s top notch performance was fueled by premieres of “Married at First Sight,” “Kocktails with Khloé,” “Tiny House Hunting,” “Tiny House World” and “Zombie House Flipping.”
In January 2016, FYI had its best month with digital video viewing since launch. Across all social platforms, the network’s audience has grown triple digits (+200%) since January 2015, with “Married at First Sight” and “Kocktails with Khloé” currently ranking as FYI’s top performing shows on social.
FYI also saw double digit gains vs. January 2015 among Adults 18-49 (+24%), Women 25-54 (+20%) and Women 18-49 (+39%), along with a +9% jump in Adults 25-54.
The January 20th series launch of “Kocktails with Khloé” posted triple digit gains in Live+3 viewing across key demographics, becoming the network’s most-watched series premiere ever. The second episode of “Kocktails with Khloé,” which premiered January 27, also drove record digital views cross-platform, representing more than a third of the total FYI web traffic. In addition, the series continues to be one of the most tweeted about TV programs of the night.
About FYI
For your inspiration, for your imagination or for your innovation, FYI embraces an adventurous, personalized and non-prescriptive approach to peoples’ taste, space, look, story and more. FYI covers a range of stories and experiences that reflect how people actually live their lives today, not defined by just one passion or interest. FYI is a division of A+E Networks, a joint venture of the Disney-ABC Television Group and Hearst Corporation. The FYI website is located at fyi.tv. Follow us on Twitter at twitter.com/fyi and Facebook at facebook.com/fyi.
